ALLIANCE 412

Alliance 412, founded by WellHive CEO and prominent Pitt Athletics supporter Chris Bickell, serves as the primary collective for Pitt Athletics providing a bridge between student-athletes, brands, influencers, businesses, charitable organizations, and the community to develop and creatively execute Name, Image, and Likeness opportunities. Bickell, a 1997 Pitt alum, made the largest single donation in Pitt Athletics history in 2021... At Alliance 412, our athletes are the heart and soul of our mission. Each one has a unique story of resilience, passion, and dedication. From overcoming personal challenges to achieving academic and athletic excellence, these student-athletes embody the spirit of Pittsburgh. Our athletes are not just players; they are leaders, scholars, and role models who inspire us every day... Alliance 412 strengthens the University of Pittsburgh's reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness Opportunities to..

Also known as: Alliance 412, LLC

Primary location: Phoenixville United States