BEN PEPIN

I designed the first digital happy meal experience for McDonalds and the first digital collectible experience for Disney and Marvel... I built out design and research functions at Mars Petcare driving significant growth for many of our portfolio brands... While there I helped design a five year growth plan, built the v1 of multiple new companies, assembled a couple of design teams and tested many new concepts to figure out the future of pet care. My work at Mars has led to large revenue increases, new digital products in the US, Russia and China and most importantly healthier pets and happier parents.