CHIEF OUTSIDERS - Key Persons
Job Titles:
- CMO
- Area Managing Partner & CMO
Adriana is a Chief Outsiders CMO based in Orange County, California. She helps B2C companies, start-ups, and turn-arounds create and execute strategies to improve product positioning, brand recognition, and revenue. A wiz at brand and business strategy, Adriana is an expert in both the Retail environment as well as E-Commerce direct-to-consumer platforms. Adriana's global career make her uniquely qualified for international projects. and Hispanic marketing. She speaks fluent Portuguese, Spanish and English.
How Adriana has Helped Businesses Grow
Works with food and beverage, health and wellness, hospitality and entertainment, skincare and make-up, and consumer products. Expertise in retail, as well as direct to consumer e-commerce.
Works with apparel, sporting goods, healthcare products, pharmaceuticals and consumer products companies to define customer-centric strategies that improve consumer experience and drive accelerated...
Works with CEOs at B2B and B2C companies, with expertise in consumer-packaged goods, food service, and service businesses. Accomplished at accelerating revenue growth via strategic leadership.
Works with CEOs of media and consumer companies to launch and grow digital products and services that are at the forefront of changing consumer behavior.
Works with healthcare, technology and business services companies to develop high-performance marketing teams, increase revenue, enter new markets, and introduce new products and services.
Works with CEOs at travel and hospitality, transportation, and automotive companies to link strategies to results driving revenue growth, launch new products and services, and accelerate sales...
Works with B2B software companies to accelerate sales velocity and growth by building product and distribution flywheels across sales, marketing, and customer success.
Works with direct-to-consumer, e-commerce, e-learning, SaaS, and financial services companies to deliver significant revenue growth, launch new products and revitalize business models.
Works with CEOs to position organizations for industry leadership through innovative strategies that accelerate market awareness and business performance.
Job Titles:
- President and CEO, PRIMEWAY FCU
"Chris is a great listener who can accurately and quickly synthesize a dynamic group discussion into targeted action items that suit the needs of the team."
CEO, Founder and Principal of Chief Outsiders' global fractional CMO practice; directs a tribe of world-class marketers with a rich playbook to bring new growth, brand strength and profits to clients.
Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. Atul loves to work on business growth problems that have been stewing for some time. He also teaches marketing courses at graduate-level for nine years. He is currently the Professor of Practice at Hult International Business School and teach at their San Francisco, Dubai and London campuses.
How Atul has Helped Businesses Grow
Works with global healthcare, automotive, technology, software and industrial goods companies to solve seemingly inextricable growth challenges.
Works with B2B and B2C eCommerce, hospitality, retail and consumer products businesses to grow revenues by building demand via breakthrough strategies and actionable execution plans.
Works with consumer packaged goods, information services and financial services companies to turnaround underperforming business units, drive revenue, and exceed P&L growth targets.
Beth is a Chief Outsiders Partner and CMO based in Dallas. She helps B2B, B2C and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. Beth is a change agent who works with CEOs and their teams to prioritize and implement the identified initiatives. Her approach is to use market research techniques to identify and create: customer segmentation, acquisition and retention strategies; new product development and differentiation opportunities; brand positioning and messaging that deliver sustainable competitive advantage.
How Beth has Helped Businesses Grow
Works with consumer and industrial durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits.
Job Titles:
- Area Managing Partner & CMO
Works with consumer services, retail, media, automotive, healthcare, technology and mobile app companies to launch new products and grow revenues.
Works with both fast growing and established companies to build new demand generating channels and products, enter new markets, transform underperforming products, channels and teams, and lead...
Works with companies serving business markets that have tried various sales and marketing approaches, but realize that something's just not clicking.
Works with CEOs at consumer products, retail and wholesale companies to strengthen sales and profitability by leveraging data, analytics, and insights to inform strategic business strategy.
Works with B2B SaaS, technology, and services providers - including financial, media, marketing, and legal services - to accelerate growth and exceed P&L goals.
Works with CEOs at hospitals, healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth and bottom-line impact by envisioning the future.
Chris is a Chief Outsiders CMO and accomplished marketing, product management, development and e-commerce executive. With a track record of major wins in the technology and financial industry, Chris is recognized for identifying and transforming customer needs into simple, innovative and quickly embraced solutions, tools and resources while delivering proven value to a company. He skillfully builds top performing teams to achieve superior, consistent results that significantly increase profitability.
How Chris has Helped Businesses Grow
Works with technology and financial service companies to drive revenue growth by converting insights into actionable, sustainable strategies, and flawlessly executed solutions.
Works with B2B, B2C, technology, SaaS, healthcare, consumer goods and professional services companies to identify new market opportunities, develop new products and generate demand.
Matches mid-market CEOs with the best-fit fractional chief marketing officer to help accelerate the growth of their company.
Works with CEOs of VC- and PE-backed SaaS, financial services, energy, education, technology and legal B2B companies seeking organic or acquisitive next-phase growth and profitability.
Drives profitable growth for companies by leveraging digital, ecommerce, analytics, and marketing expertise to win today's digitally-driven customers.
Works with B2B technology, professional services and SaaS companies to develop growth and market strategies to maximize opportunities in current and new markets. Specialized marketing expertise in...
Works with PE-backed, public and private consumer goods companies at all stages to drive transformational strategies that accelerate revenue growth.
Works with technology and SaaS CEOs to optimize the revenue funnel, company go-to-market strategy, and brand reinvigoration for private and public companies.
Job Titles:
- Managing Partner, Special Projects
Matches CEOs with the perfect fractional chief marketing officer to identify growth opportunities and develop strategies to optimize profits.
Works with industrial and B2B companies to discover untapped growth opportunities, using insights to develop and launch products that meet emerging market needs.
Job Titles:
- Managing Partner, Northeast
Matches CEOs with the best-fit fractional CMO to accelerate the growth of their company while providing CMO, coaching, and advisory support.
Works with CEOs, principals, owners and franchisees in industries ranging from hospitality to healthcare to retail; develops growth strategy, positions brands, builds marketing capabilities to...
Works with industrial manufacturing, engineering, construction and retail business owners and CEOs to transform growth goals into strategy and action.
Job Titles:
- Commercial Card Program Manager, Union Bank
"Chris is incredibly strong at breaking down complex problems into smaller, more manageable pieces."
Works with CEOs at consulting, professional services, healthcare and technology firms to reposition brands, develop brand strategy, and build high-performance teams.
Works with CEOs to accelerate growth by developing and implementing marketing strategies aligned with the organization.
Works with CEOs at growing and global healthcare and technology companies to solve business problems, develop and execute on strategy, and drive profitability through revenue growth.
Works with technology companies to introduce new products, deliver industry firsts, and grow global revenue, share, and profitability.
Works with restaurant and retail companies developing comprehensive marketing strategies and practical tactics that produce measurable results.
Works with retail, SaaS, mobile tech/SW, telecom/IT, EdTech and emerging tech companies to launch new products and services, aligning marketing to corporate strategies to drive growth.
Works with healthcare services, IT, SaaS, medical device, life science, biotech, and retail/hospitality companies to develop effective growth strategies, improve patient/customer care, and increase...
Works with a wide array of product companies, including food and beverage, infant care, homecare, beauty, luxury/fashion brand, consumer electronics and industrial B2B.
"It was pleasure working with Chris. He quickly earned the respect of the executive team and, in particular, he worked well with our existing CMO and marketing team. He is a strong leader, listener, problem solver and influencer. He provided methodology for organizational project prioritization, and he worked with our CMO to realign the marketing organization chart, calculate campaign ROIs, prioritize campaigns, and create an enhanced marketing plan. Bravo!"
Works with both consumer and business-focused clients, leveraging his career with Procter & Gamble, Campbell Soup, Crayola and Aramark to drive growth and increase profitability for diverse clients...
Works with B2B companies across major industry verticals to improve revenue and profitability, enter new markets, execute successful turnarounds, mergers, and acquisitions, optimize resources, and...
Works with CEOs of technology, SaaS, public sector, and media companies to improve marketing strategy, communications, user experience, digital marketing, and creative production.
Works with mid-market industrial, automotive, construction, and distribution companies to uncover growth opportunities, accelerating sales, profit, and market share increases.
Works with retail and e-Commerce companies to develop and execute successful omni-channel retail marketing turnaround/growth strategies and plans and lead digital transformation initiatives.
Works with CEOs at B2B, B2C and DTC consumer products companies to drive share and revenue growth via strategy development and motivating high-performance teams.
Leverages data and analytics to drive profitability and growth for CEOs of D2C & B2B companies. Implementing data-analytics of a company's current leads, leveraging their historical or short-term...
Works with CEOs at B2B and B2C SaaS and technology companies to build the business, source funds, develop marketing talent, and drive revenue growth.
Works with growing B2C and B2B companies to deliver increased sales and profits through strategic plan development, brand building, and transformational leadership.
Works with manufacturing companies for accelerated top and bottom line growth. A unique background in sales, operations, and engineering complements a market-driven approach of developing a winning...
Works with SaaS, cloud, and technology industry CEOs and marketing leaders to accelerate growth, build brand awareness, and drive strategic initiatives.
Works with technology, SaaS, and ed-tech companies to fuel revenue and market share growth by harnessing customer insights and leveraging technology to drive innovation.
Works with retail, telecom, automotive, hospitality, financial services and technology companies and others to grow revenue streams and optimize marketing ROI.
Accelerates growth with game changing omni-channel direct-to-consumer marketing strategies & flawless execution. Sweet spots include Healthcare, Rx, OTC, Nutraceuticals, Skincare and innovative...
"Chris was exactly what we needed! His approach to marketing is to get the facts straight before building strategy, which makes sense because you don't want a strategy based on your own bias and perception. He also delivered exactly what was promised - a strategic review of what we're doing, a solid understanding of our customer, a foundation for growing our company and a tactical plan to effect the changes we need. Chris brought top-quality marketing expertise to our company when we couldn't afford someone of his caliber full-time. We've enjoyed working with him as he's easy-going and does what he says he'll do. I highly recommend Chris to anyone considering adding him to your team."
Works with healthcare/wellness, retail/ecommerce, and financial services companies to reimagine brands, drive performance, disrupt, and scale to gain market share and win.
Works with retail businesses, restaurants and franchisors to enter new markets, grow revenues, cut costs and revive distressed brands.
Works with SaaS companies and technology innovators to accelerate growth and deliver breakthrough revenue.
Works with CEOs at food and beverage, hospitality, and retail companies to drive multi-million-dollar growth, elevate performance, and steer successful turnarounds.
Works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth with strategy development, insights and analytics, marketing automation, customer...
Job Titles:
- Chairman of the Board, Best of Organic LLC
Works with CEOs at consumer, entertainment, and travel/hospitality to revitalize brands, launch new products and get businesses focused on strategies that drive revenue growth.
Works with CEOs in consumer technology, e-commerce, consumer goods, ed tech, health and wellness, and interactive entertainment in building strong brands, focusing on demand creation to drive profit...
Works with CEOs in aerospace, manufacturing and technology industries to drive change for top and bottom-line improvement.
Works with hospitality, retail and professional service businesses to build out strategies for go-to-market plans, business development, customer experience and revenue growth.
Works with food and beverage, hospitality, health and wellness, and retail businesses to find untapped growth and profitability.
Works with CEOs at high-growth technology and SaaS startups through midmarket companies to launch, brand, and position them for accelerated growth and value creation.
Works with CEOs of mid-size to enterprise-scale consumer brands, consumer packaged goods and retail companies to profitably grow their business, help them navigate transitions, and solve problems...
Works with companies to develop profitable, sustainable growth strategies and tactical plans by optimizing current activities and driving consistency, efficiency, and effectiveness over time.
Works with B2B Technology & SaaS companies to achieve new levels of growth by honing the go-to-market strategy, as well as optimizing the team, processes and tools to build a sustainable marketing...
Works with financial services, internet hosting, telecommunications, retail and energy companies to dramatically increase revenue and profit growth.
Job Titles:
- Founder, the Perfect Workout
"Adri is an amazing addition to our leadership team. I'd have absolutely no hesitation recommending Chief Outsiders to a friend if I thought they would be provided someone of her caliber. "
Works with diverse businesses including professional services, industrial, distribution and hospitality to generate demand, drive conversions, create master brand strategy to capture market share,...
Works with CEOs at consumer, hospitality, and automotive companies to develop strategies and drive change leading to revenue growth and bottom-line improvement.
Works with financial services, healthcare, and SaaS industry companies to drive growth by telling their stories in ways that connect with employees, customers, and prospects.
Works with CEOs at pharma, chemical, industrial, healthcare IT, and software companies to develop and execute innovative strategies for sustainable growth.
Works with technology-centric companies in SaaS, IT services, computing, and technical business services to drive profitable growth and accelerate market adoption.
Works with CEOs of CPG, consumer healthcare, and eCommerce companies to start, pivot, build, and successfully exit national, as well as investor-sponsored middle market and startup brands in B2C,...
Works with SaaS, technology and professional services companies to develop successful strategies, compelling positioning and messaging, optimized sales/marketing collaboration and Martech automation...
Works with B2B and B2C CEOs to drive profitable revenue growth by leveraging digital marketing, ecommerce, lead generation and marketing automation expertise from large companies and successful...
Works with CEOs at education, technology, and consumer companies; develops brand positioning and architecture, product positioning and integrated marketing strategies that build brand loyalty,...
Building on our rich culture of "learning from each other," Paige directs the processes and tools that enable our CMOs to onboard quickly, manage successful client engagements, do great work, and be active participants in our collaborative learning culture.
Works with CEOs in fast growing and established companies to exceed growth goals through customer insights, data-driven analyses and innovative marketing strategies.
"Chris is truly an exceptional leader. His business strategy and recommendations are well thought out and acknowledge both opportunities and consequences."
Job Titles:
- Co - Founder / President, MeBe
"I wanted to thank you for the excellent work and significant contributions you made as a fractional CMO for Best of Organic LLC. I was impressed how quickly you were able to review and recommend improvements and enhancements to the brand strategy. Your work on repositioning and expanding the brand for more consumers, designing new labels which highlighted benefits and detailed usage occasions was some of the best work I have seen. I appreciated your working with the team to make connections with service providers and establish sound marketing processes and budgets. Your willingness to dig into small but important daily issues was also very impressive. You were very flexible with your time which helped with everyone's busy schedules. I would recommend you very highly!"
"We've looked at COVID-19 as an "unprecedentedly rare" opportunity to re-invent FuelRod. With the help of our fractional CMO from Chief Outsiders, we capitalized on this "quiet period" to upgrade our go-to-market strategy following the OGSP process. I'm immensely confident that FuelRod will emerge from the pandemic as a stronger competitor with new distribution channels, expanded product portfolio, and sharpened messaging. Thank you, Adri!"
Works with CEOs of manufacturing, consumer goods, and marketing service companies to grow market share, margins, and profits while building strong, professional organizations with modernized systems...
Job Titles:
- Area Managing Partner & CMO
In addition to working as a fractional CMO, Paul is focused on growing companies with scalable infrastructures and processes.
Works with purpose-driven, healthcare, SaaS, technology, and B2B service companies. A former head of marketing & sales, Paul generates strategies that achieve revenue acceleration and profitability.
"Chris is an outstanding disciplined manager that I have worked with both at Bank of America and Wells Fargo in e-commerce and consumer product management and development roles."
Works with small and mid-size private and PE-owned industrial and B2B service companies to create and execute strategies for profitable growth.
Co-directs a tribe of world-class, executive-as-a-service marketers to accelerate growth for clients with infusions of instant senior marketing talent. He is also the co-author of "The Growth Gears."
Works with CEOs at consumer product companies to accelerate growth through disruptive innovation and campaigns and unlocking the power of purpose.
Works with mid-market to Fortune 500 industrial manufacturers, engineering and non-residential construction companies to create strategies that accelerate revenue, profitability and market share...
Works with technology, logistics, transportation, construction, healthcare and financial services companies to develop market strategies that maximize growth.
Job Titles:
- Managing Partner
- Area Managing Partner & CMO
Works with founder-led, small to mid-size businesses and PE-backed B2C and B2B companies in CPG, Retail, Food & Beverage, Beauty, Health and Home Care, Travel/Leisure industries to create disruptive...
Helps SMB manufacturing company CEOs grow revenues, build omni-channel sales strategies, streamline operations, and drive innovation to achieve market leadership.
Works with entertainment, e-commerce, real estate and technology companies to design and execute B2B and B2C integrated marketing programs that deliver aggressive growth.
Works with retail, healthcare, financial services, technology, telecom and business services companies to grow revenue, social media presence, brand awareness and market penetration.
Works with industrial companies to drive profitable growth through stellar innovation, remarkable vision, practiced leadership, problem-solving and organizational transformation.
"Chris is known for leading and motivating diverse, matrixed teams across highly complex organizations."
Works with B2B global technology companies and in varied industries to turbo-charge growth and build enduring customer relationships, using battle-tested account-based sales and marketing techniques.
Works with CEOs at SaaS, Technology, and Healthcare companies to grow revenues, launch new products and re-position existing brands for growth.
Works with B2B and B2C companies on go-to-market strategies, new product launches, messaging, demand and lead generation and organizational alignment.
Works with CEOs of national and global healthcare, life sciences, industrial/manufacturing, technology, and financial services companies to solve problems, prioritize initiatives and ignite explosive...
Works with CEOs in ecommerce, digital marketing, direct B2B and omni-channel retail industries to turn around and build both large and small global businesses.
Works with CEOs and leadership teams at both B2C and B2B companies to unlock accelerated growth with an actionable roadmap delivering brand differentiation, integrated marketing, lead generation, and...
Job Titles:
- GM and CMO, Landis Communications
"Chris is creative and versatile. In his role as fair lending chief, he created market and customer segmented products and marketing programs, community lending training programs and represented the company in front of the Department of Housing and Urban Development (HUD) several times."
Works with large publicly-traded organizations and small/mid-sized companies to innovate products and marketing using digital strategies to drive growth.
Job Titles:
- Managing Partner, Midwest
Supports and matches CEOs at start-ups, VC and PE funded, and privately-held companies to drive profitable growth with a metric-driven approach.
Works with media, entertainment, licensing, retail, travel/leisure, tech, and lifestyle companies in need of aggressive, innovative, and disruptive growth across B2B and B2C consumer brands.
Job Titles:
- Managing Partner, Private Equity / Supports Private Equity
Supports Private Equity portfolio company growth and value creation as GPs seek to deliver differentiated returns to their investors.
Works with technology and professional services firms by delivering a custom-developed mix of strategies and programs to capture new customers, increase existing customer spending, enter new markets,...
Works with CEOs of SaaS, AI, cybersecurity, software, as well as in the financial services, telco and legal industries. Steve drives growth and revenues with targeted demand generation, branding and...
Works with CEOs at consumer, hospitality and entertainment companies to drive results and deliver revenue growth by leveraging consumer insights and deep functional skills.
Works with CEOs and executive leadership teams at consumer product companies to deliver sustainable advantage and business growth through insight-driven strategy, innovation, resonant campaigns and...
Works with CEOs at technology, SaaS, and education companies, leveraging digital transformation and the latest technologies to drive revenue growth.
Works with CEOs at fashion, lifestyle, luxury and retail brands, plus higher education, and non-profits to reposition brands, develop business strategy, drive performance, and accelerate growth.
Works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth by rethinking strategy and execution across the commercial spectrum of sales, marketing, and product.
Works with CEOs at Technology and SaaS companies to build and lead high-performing teams that drive strategy through execution yielding revenue growth.
Works with healthcare and other professional services companies to build integrated, omni-channel marketing and business development strategies that accelerate growth. His breadth of experience,...
Works with B2B and B2C companies in ed-tech, financial services, and eCommerce to drive profitable growth through strategic analysis, collaborative decision making and disciplined digital marketing...
Works with purpose-driven companies/organizations to achieve business objectives and build sustainable engines for growth by aligning leadership and their teams to a fully-realized vision.
Job Titles:
- Area Managing Partner & CMO
Works with non-profits, technology, mobile and financial services companies to create measurable strategies to accelerate company growth.
"Chief Outsiders brought immediate expertise and leadership to my marketing department, freeing up more of my time to focus on growth initiatives rather than try to figure out marketing, which is outside of my wheelhouse as CEO. Their value far outweighs their cost and I'm excited for continued leveraged growth in 2021."
Walker Advertising (PE owned) - Expertise: Digital Lead Generation and Internal Branding to Accelerate Growth - Walker Advertising is the #1 advertising agency for legal services in California with $50MM revenue, aiming to double its revenues within 3-5 years preparing for sale. Adriana developed a deep understanding of the Legal Services Market and brought "the voice of the client" to the employees, engaging the whole company in the new "value proposition" for Walker. The result was a refreshed Positioning and Branding that all employees could rally behind. The next step was to revisit Walkers traditional go-to-market strategy (through TV and Radio) and establish a strong Digital footprint. The digital strategy included reputation management, pay-per-click, programmatic, and SEO. Crucial to the success was the consolidation of 9 different digital agencies and affiliates into 2 digital partners working in strategical and tactical alignment, and recruiting the right talent to lead the Digital team.
Works with industrial companies to drive consistent double-digit revenue growth and significant margin improvement through unique strategic initiatives and high-impact revenue growth solutions.
Works with CEOs at E-commerce, Professional Services, Healthcare and SaaS technology companies leading strategic marketing initiatives to drive profitable revenue growth through client acquisition...
Works with B2B technology, telecom, enterprise software/SaaS, professional services, and manufacturing companies to transform their marketing so they achieve breakthrough performance.