FRACTION8

At Fraction8, we believe that there should be an active relationship between what your market wants and what you offer the market. This means treating product marketing as upstream activity and the retail offering as the downstream activity in a continuously and iteratively self-improving process. Fraction8 works with established B2B technology companies who lack the time to focus on or the expertise to understand who they are selling to and how customers want and need to buy... Pricing is the exchange rate on the products and services your business offers - and whether you like it or not, people associate price with value.