SEAN - Key Persons

Job Titles:

• Creative Director
• Member of the Leadership Team

Craig is an experienced creative with over 20 years in the branding, advertising and design industries. After working several years as a merchandise designer/art director in the action sportswear field, Craig opened his own advertising and design shop in Southern California, developing work for clients such as Universal Interactive, FOX Interactive and Mattel Toys. More recently, Craig served as associate creative director for Vladimir Jones. Craig has extensive experience in brand activation for motorsports and lifestyle brands. When not spending too much time in the office, Craig can be found at home spending too much time thinking about the office, and things he should have done there earlier that day.

Job Titles:

• Member of the Leadership Team
• VP Business Development

Jeff comes to 7R with a wealth of experience in both the automotive and motorsports marketing sectors. He spent six years with the SEMA organization, working with a roster of up to 250 companies overseeing their involvements in the annual SEMA and PRI trade shows, and associated publications. He also was a central figure in the launch of special events at the trade shows, such as the Red Bull Kart Fight which brought champion racing drivers from NASCAR, IndyCar, Formula 1, and the NHRA to compete head-to-head as part of the event. He then went on to oversee commercial partnerships for the Red Bull Global Rallycross series, bringing a variety of endemic and non-endemic new brands into the sport and working with automotive OEMs, aftermarket suppliers, and gaming companies to build customized activation and media programs. Jeff also worked at Apex Performance for five years, and was tasked with growing relationships at both the regional and national levels, most specifically with Toyota, on both the training and consumer marketing side.

Job Titles:

• Member of the Leadership Team
• Director of Operations & Logistics

Rex has always had a passion for cars and upon graduating from California State Polytechnic University he wasted little time and found himself immersed in the automotive events arena. In 1997 Rex was project managing large scale programs for the likes of Cadillac, Mercedes Benz, and Edmunds to name a few. Rex quickly became known as the logistical wizard who could figure things out. In 2002 Rex took a new position as a program manager with a national event logistics agency. He had direct oversight of all large scale campaigns and events and his portfolio grew to include: Toyota, GM, Nissan, Mitsubishi, Dodge, Chrysler, Porsche, and Land Rover. In addition he laid the groundwork and organically started to build a new segment of business in the focus group sector. Rex joined 7R International in 2014 where he is in charge of Operations as well as a project manager for automotive training, focus groups and consumer events. Rex provides 7R and their clients that "peace of mind" knowing that we have covered all the bases and are ready. When Rex isn't working, he enjoys spending time with his wife and children, traveling and has a passion for horses and horse racing that has made him the 7R handicapper of choice!

Job Titles:

• COO
• Member of the Leadership Team
• Vice President

Rick partnered with Sean and joined 7R in 2013 and brought over 25 years of consultative senior level expertise in the event and experiential marketing arenas. His diverse portfolio of regional and national scope clients reads like a who's who of corporations and industries and his programs have ranged from ride n drives and motorsports marketing to press events and all aspects of sales training initiatives. In the automotive realm his clients include Chrysler, Dodge, Ford, GM, Jeep, Nissan, Toyota, and Volvo. Although Rick's passion is in the auto sector his clientele outside that arena is just as impressive. His solutions have included diverse mobile marketing and brand awareness campaigns as well as pop up retail, lifestyle and sampling programs. His clients consist of AT&T, Chiquita Banana, Gap, Proctor n Gamble, Skechers, Sunny Delight, Target, Verizon, Visa, and Western Union to name a few. Rick prides himself and 7R on delivering intimate, consultative, and strategic services and solutions while (pardon the pun) driving results to reach the maximum ROI for all their clients. Based on the number of long term relationships 7R has cultivated it seems to be appreciated. In his spare time Rick enjoys fishing, outdoor activities, traveling with his wife and cooking.

Job Titles:

• CEO
• Founder
• Member of the Leadership Team

Sean brings a lifetime of success and experience in the fields of motorsports, marketing, project management and automotive training. Through his early years Sean not only spent time as a racing driver, he also moved up the ranks as a sought after instructor and facilitator. This led to him becoming a Team-Marketing Director in the IndyCar series. Sean's transition from the driving side of motorsports to the management side of it was complete when he was asked to be a motorsports-sponsorship consultant and eventually a driver agent/manager. In addition Sean became an expert analyst on Europe's Sky Sports Network for IndyCar and NASCAR Xfinity series telecasts. Sean also spent four years as an Account Executive at Campbell Marketing, an automotive based marketing firm in Dearborn, Michigan. While at Campbell, Sean was responsible for the designing, development, and activating of all the driving and dealer event programs. In addition, Sean managed an executive product comparison program for then Ford CEO Jac Nasser and all top executives. Sean's desire to succeed drove him to take a leadership position as the VP of Client Services & Operations at Apex Performance, Inc., an automotive marketing, training and events provider. Sean played a key role by heading up all motorsports and marketing initiatives. During Sean's time at Apex their client portfolio grew to include the likes of Ford, Honda, Acura, Mazda, Volvo, Jaguar, Toyota, Scion, Hyundai, DaimlerChrysler, Hummer and others. Since 2006, Sean has concentrated on building his own full service automotive based, training and events business, 7R, Inc. 7R has grown its client portfolio to include most major manufacturers and added offices in California, New York and Florida. Most recently Sean has kept his racing passion alive thru his ownership stakes in Bryan Herta Autosport and Steinbrenner Racing which currently compete on the IndyCar/ Indy Lights series and as part of a Hyundai factory partnership competing in the Pirelli World Challenge racing series.