INTENTIONAL CONSUMERISM

Intentional Consumerism is, first and foremost, about expressing consumer preferences that are informed by the behaviors of those with whom we do business. It is how we vote every day with every dollar we spend. It is how we move towards a promising future, with each and every transaction. It emphasizes free trade together with fair trade. It illustrates the power of a more proactive variation with respect to the doctrine Buyer Beware.