JAY - Key Persons


Adam Outland

Job Titles:
  • Partner, Professional Sales and Leadership Coach, Certified Trainer
With more than 15 years of sales and leadership experience, Adam is a top producer in his field, with the conviction and proven ability to lead his clients to do the same. As an Elite-level coach and Partner for Southwestern Consulting, he thrives on awakening others to their potential and inspiring them to create powerful impact. Since joining SWC nearly 10 years ago, Adam has become an integral team member, maximizing the opportunity to serve clients at every level and across a wide variety of industries. His coaching offers the advantage of crucial accountability while equipping others with the knowledge to begin making key decisions and become more effective both personally and professionally. The path to coaching began early for Adam, as he spent all four college summers developing one of the largest-producing sales teams for Southwestern Advantage at the time. Adam would sometimes work more than 100 hours per week to consistently be a top sales producer while managing his representatives in the field. During his last few years with Southwestern Advantage, he pioneered a mentor program for college students across the country, allowing them to access the same principles and concepts that he learned throughout the Southwestern summer sales and leadership program. Adam's proven performance as a top producer has consistently spanned his history with Southwestern. He was ranked #2 in team production and was a President's Club Member (representing the Top 1% of the company) eight out of nine years. He also received the distinction of Platinum Certification in Sales and Recruiting, the highest level of achievement possible. In addition, Adam developed a method of leadership development and recruiting within the company that has since been adopted by half of the U.S. sales managers. He is also founder of Southwestern Consulting's Student Coaching division, a 1:1 coaching program specifically designed for students ages 13-19. Adam enjoys giving back, serving on the board of a local non-profit and also produces a podcast, Inside Great Minds. A graduate of the University of Maryland, Adam resides in Texas with his wife, Tina, a field hockey coach and club owner. They share a passion for coaching and changing lives. Adam is a rare person with a vision for his future and a heart to help others develop and achieve their vision. He is constantly expanding his thinking and working on himself so that he can grow to achieve at higher levels. He is an extremely integrated individual with an above average EQ. This allows him to experience harmony in human interactions and help others achieve things they didn't even know to dream about before they met Adam. He has an entrepreneurial spirit and is not afraid to make his own way in the world. He is a great asset to have as a business partner, a co-developer, and a friend.

Andrus Albi

Job Titles:
  • Partner
  • Team Leader
  • Partner, Professional Sales and Leadership Coach, Certified Trainer
Andrus Albi is a Partner, Team Leader, and Elite-level Sales and Leadership Coach for Southwestern Consulting based in Estonia. Some of his key accomplishments include: Being ranked #7 in lifetime sales out of 250,000+ people who have sold with Southwestern Advantage Recruiting and training multiple top teams Platinum Certification in sales and recruiting (the highest level awarded for selling and recruiting Being the first European promoted to be Partner at Southwestern Coaching. In his freshman year at the University of Tartu, Andrus came the U.S. to sell books door-to-door with Southwestern Advantage. He ended up selling books for 12 summers and ranks 7th in lifetime sales out of more than 250,000 salespeople in the company's 165-year-old history. He also led a group of students who sold over $1M in a three-month period. After Andrus finished selling books, he transferred to another division of Southwestern, Southwestern Consulting, where he successfully built Southwestern Coaching's European division, becoming Team Leader and Partner along the way. As an experienced leader and salesperson, Andrus has helped thousands of salespeople improve their sales and leadership skills in companies throughout Europe and the United States. His specialty is building systems and processes that help his clients improve time management, advance recruiting efforts, and dramatically increase overall performance. Outside of coaching, Andrus is also very passionate about motorcycles. He loves riding off-road, challenging himself on the amateur race track, and testing new bikes as a blog editor and journalist. Although he communicates daily with people around the world, his favorite place in the world is at home in Estonia with his lovely wife and two intelligent and beautiful daughters. I felt like something was missing from my sales management job. After two years of coaching with Andrus Albi, I can happily say I got even more than I was looking for. Southwestern Consulting's system is very effective.

Angie Moss

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
Angie is a 25-year sales and sales management veteran with nationally recognized success spanning several industries, including real estate, finance, healthcare, insurance, and printing/publishing. She received her Professional Coach Certification through the Institute for Professional Excellence in Coaching. Her clients rave not only about their increased profits and success in business but also about their improved quality of life.  Angie has always stood out from the crowd, even as a young professional. She was recognized as the Rookie of the Year for a Fortune 500 company. Over the years, her success has continued to push her to reach new milestones-both as a sales leader and an entrepreneur. She is rationally recognized as a loan originator, ranking in the top 25% by units closed. She is also a successful business owner who has generated over $800,000 in revenue in four years.  Angie currently lives in Key West with her family. She continues to coach sales professionals and is driven by her passion to help others reach their goals, both in business and in their personal lives. 

Becca Goldsberry

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
As a professional Sales and Leadership Coach for Southwestern Consulting, Becca is an expert in recruiting, lead generation, and business development. She has been recognized as a top recruiter and believes in leading by example. Prior to becoming a coach, she led a large organization with more than 300 people in her downline. Becca's passion is to develop her team members. She is committed to helping people realize their ultimate potential and inspiring them to live a life of excellence, joy, and success. Becca has worked with her family's five businesses, including a 65-year-old excavation company, a lake management and treatment enterprise, and a farm management business. She has sat on numerous boards and helped businesses develop strategies on how to incorporate the third generation. Becca graduated from the University of Louisville with a master's in social work. She has an undergraduate degree from Concordia University. Before moving into sales, she worked as a family therapist and school counselor. Becca has held sales positions focusing on new business development, territory management, recruiting, and retention. She is also a former certified corporate trainer who has trained hundreds of new consultants. Becca has always strived for success-a trait that has helped her stand out from other professionals. She has ranked in the Top 50 of sales associates out of over 10,000 peers. As a producer, she drove business sales to an increase of over 170%. She is also an experienced merchandiser who has worked for several Fortune 500 companies, including the world's largest retailer. In her free time, Becca enjoys raising money for cancer research, traveling, and cooking for her family and friends. Becca is an avid Parrothead who attends Jimmy Buffett concerts whenever she gets the chance. Becca, her husband Michael, and their son Thaddeus also love to attend Indianapolis Colts games. My first coaching call with Becca Goldsberry changed everything. Becca has kept me on track with my business for over five years, through the deployment of my daughter to the Middle East, death of my mother, my husband's health issues, and lastly helping me through a company buy-out. I am happy to say I ended 2021 as my best year. Becca helps me with the delegation of my assistant, gathering more referrals, and best practices on managing my time…I know Southwestern Coaching will strengthen your career as it did mine.

Bob Moses

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
Bob is a fun, no-nonsense expert in helping people unleash their potential and enjoy a life of abundance and fulfillment. He is energized by topics such as time management, effective leadership, recruiting, goal-setting, and sales. As a testimony to his ability to achieve his dreams, Bob was fortunate enough to retire in his mid-30s.  Bob has the record of success you'd expect from someone who retired at 35-years-old. He is the #1 Executive Recruiter in the history of Southwestern/ThinkingAhead Executive Search. Bob knocked on thousands of doors over three summers and earned the highest awards possible for number of hours worked and sales presentations performed. He was the #1 Manager and #1 Salesperson in the Mid-Atlantic region for Southwestern Advantage. He was also the #1 Rookie salesperson for a national insurance company and the #1 salesperson nationally for a 220-employee financial firm. Bob earned his bachelor's degree in business from the University of Delaware.  Bob returned to the workforce because of his insatiable passion to help others realize their dreams. He has a lifelong enthusiasm for business strategy and decision making.  Bob is passionate about bringing out the best in people. In fact, he took the once-in-a-lifetime opportunity to personally homeschool his children for nine years and help them achieve their potential. They have since moved on to incredible opportunities! 

Brent Widman

Job Titles:
  • Partner, Professional Sales and Leadership Coach, Certified Trainer
Brent has over 10 years of proven sales performance and leadership experience across various industries. He has been a consistent top producer with expertise in lead generation, prospecting, selling to top executives, and the art of follow-up. His skills have propelled his professional career and given him the ability to help others do the same. As a coach, he has a relentless commitment to empower his clients to embrace the difficult, improve their processes, and blaze their own path to success.  Holding a degree in mass communications, Brent's professional journey began in marketing and sales. Once Brent came to embrace his propensity for recruiting and sales, he fully committed and never looked back. Learning early on to commit to the difficult, his principles would promote him through opportunities as sales director, district manager, and division manager at public and private companies. Always striving to achieve more, Brent honed his motivation and sales skills along the way while obtaining an MBA from Augsburg University.  Brent's core conviction to commit to the difficult, pursue relentlessly, and live without regrets is inspiring and life-changing for his coaching clients. He has spoken, coached and trained people all over the country. No matter the industry or profession, Brent is an expert in recruiting, prioritizing, and leading others to become better as professionals and individuals.  Brent resides in Minnesota. He is the proud father of Jack, Elle, and Hudson. He loves spending time hanging out with his family. An avid health and fitness enthusiast, he enjoys running multiple races, including marathons, half marathons, and 10-milers. 

Christina Gradillas

Job Titles:
  • Business Leader
  • Partner, Professional Sales and Leadership Coach, Certified Trainer
As a professional Sales and Leadership Coach for Southwestern Consulting, Christina is an experienced business leader with a demonstrated history of success in recruiting, employee development, and managing top-producing teams. As a certified trainer and speaker, Christina has empowered thousands of professionals across the country to achieve their personal, financial, and professional goals and reach the next level in their sales careers.  A top producer in direct sales and sales management, Christina has a wide range of professional experience, from customer service and business development to fundraising and event coordination.  Christina's career with Southwestern began with an internship at the University of Arizona. During her time with Southwestern Advantage, she managed top-producing teams and finished as a top producer for the company every year. In addition to her experience in direct sales, Christian served as the Director of Operations for a nonprofit counterterrorism organization in Denver. In that position, she was responsible for implementing, managing, and evaluating all programs and operations, including event coordination, employee development, and partnership programming.  Originally from a small town in Arizona, Christina believes that every individual is capable of greatness and thrives on helping each person discover their own. A successful sales practitioner first and foremost, Christina knows how to relate to and help change the habits of sales professionals because she is doing it in her own business every day. Christina helped surface weaknesses with solutions and suggestions for how to overcome them. We worked on it together and I increased my business by about 25%…I highly recommend this coaching program for anyone who wants to improve their business.

Dana Potthoff

Job Titles:
  • Expert in Maximizing Personal Potential
  • Leadership Coach
  • Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
Dana has worked with executives and team members at hundreds of organizations, providing them with tools to maximize their potential and increase productivity. She has a specific passion for working with women and helping them break through belief barriers, shatter self-doubt, and overcome obstacles to fulfill lives of purpose and impact. As a professional Sales and Leadership coach, Dana has more than 15 years of experience in all aspects of sales. As a partner at Southwestern Consulting, she has worked with hundreds of companies across multiple industries. Dana originally graduated cum laude from the University of California, Los Angeles. While a member of the university's rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude early on. When a spinal injury abruptly ended her collegiate athletic career, Dana applied these lessons to a new career. She quickly discovered a passion and talent for consulting, speaking and mentoring. Joining the Tom James Company, Dana relocated to open a new location in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business. Dana is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way. Upon joining the Tom James Company early in her career, Dana relocated to open a new location for the company in Los Angeles. While at Tom James, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business. In 2014, Dana then joined Southwestern Consulting, where she broke the long-standing record for the most clients engaged in a year by any coach and quickly became a partner. Dana currently resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother's house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.

Dave Brown

Job Titles:
  • Senior Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
Dave's boundless enthusiasm for leadership and sales leaves the audience excited to embrace their roles with passion. He is a servant salesperson and servant leader who will show your audience how to get past their fears and to truly serve their team members and their customers.

Elizabeth Mahusay

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
Throughout Mahusay's career, she's trained thousands of people to rewire their negative thinking. She is an expert in thought transformation, believing that right thinking is the foundation for success. In her humorous and relatable program, she uses the science of neuroplasticity to equip her audience with the power to transform their thinking. 

Emmie Brown

Job Titles:
  • Corporate Success and Engagement Strategist
  • Senior Partner, Certified Trainer, Keynote Speaker, President of Southwestern Speakers
Emmie has spoken to more than 750 audiences around the world, such as Morgan Stanley, AFLAC, Bank of America, State Farm, Smith Barney and Keller Williams, providing unique insights as both a leader and a salesperson. She is an expert at firing up audiences around the world and engaging teams to reach their peak performance, while delivering practical information that can be applied to almost any situation. Emmie believes failure comes from not having the right systems in place to lead people to peak performance. Her passion is helping people manage these systems to lead their teams, as well as learning how to "win the season" you're in. She has interviewed more than 1,000 leaders around the world on the difference between "management" and true leadership. Her unique insights help clients and audiences successfully motivate their teams to action and be more persuasive in their selling. Emmie is also President of Southwestern Speakers where she is responsible for developing strategic growth plans, coordinating business development, and leading the certification process for a premier group of authors, experts, thought leaders, and dynamic keynote speakers. As a speaker herself, Emmie has five dynamic keynotes to help motivate, strengthen and encourage audience members to take their performance to the next level. Since joining Southwestern Consulting, Emmie has been one of the company's top salespeople, coaches, trainers, and speakers. A practitioner of what she teaches, Emmie is an ultra-performer and is consistently in the top 1% in personal sales production. Her success led her to spend four years on a national tour, training sales organizations around the country. She interviewed and spoke to more than 550 teams, learning extensively about what creates breakdowns in communication, why salespeople don't make the sale, and the reasons organizations don't reach their potential.

Jenny Widman

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
As a professional Sales and Leadership Coach for Southwestern Consulting, Jenny began working with Southwestern Advantage in 2010. She sold for six years and relocated to six different states in that time. She knocked on over 25,000 doors, worked on straight commission, and recruited a team. She earned $22,000 in just three months her first year. She then personally selected, trained, and motivated salespeople to do the same year after year.  Some of Jenny's key accomplishments include: Grew an organization's retail sales from $0 to $1.4 million in two years Personally recruited, trained, managed, and motivated 500 salespeople to sell effectively in a direct sales environment-including the #7, #10, #12, #15, and #40 teams in the world at Southwestern Advantage (out of over 1,000 teams) Platinum Certification in Sales and Recruiting (the highest level awarded for selling and recruiting) Jenny's passion is helping others hit their goals and break their belief barriers. She has conducted over 500 one-on-one interviews with 91 individuals, which has earned her the Platinum status of the Spencer Hayes Award-the highest award in recruiting a person can earn at Southwestern Advantage. In her spare time, she enjoys running half marathons. She has run 12 half marathons in 12 different states!  I can‘t express to you enough how helpful and meaningful it has been to have [Jenny] as my coach over the past five months. Your experience as a top performer and top recruiter brings someone in my position as CEO deep in to the success principles that fuel our business from the perspecti ve of the front line…Since we have begun working together, I have identif ied personal Crit ical Success Factors, I have systemized critical activities, I have increased my recruiting efforts, we have launched a new company, I have crystalized the vision of our corporate fam ily of businesses, and we are on track for a near doubling of our company profits over pr ior year.

Karla Lewis

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
As a professional Sales and Leadership Coach for Southwestern Consulting, Karla has a 30+ year sales record of always being a top producer. She is most interested in helping people who want to take their lives and careers to the next level and become the most MARVELous versions of themselves! Her clients have enjoyed increased income, better quality of life, and improved leadership skills because of her coaching. Karla is an entrepreneur and a leader at her core. She has specific experience as a sales executive, leader, and trainer. She is a former lead sales executive who was responsible for 80% of an ISP company's entire annual revenue. Karla led her personal companies to success, as well as counseled other businesses to improve in areas such as business development and sales, marketing, event production, customer service training, image, and branding. She has worked with business leaders to improve their leadership through better communication, better questions, working to create their own individual "Vision-Purpose-Mission" statements and then a company creed. Currently she is the only person at Southwestern Consulting to have earned the title of "Coach of the Year" twice. Karla currently lives in rural NW Ohio and spends a significant amount of time in Middle TN. Together with her adventure-loving husband Brad, they have a grain farm operation in OH. Together, Karla and Brad have found success as parents to two grown sons and two amazing daughters-in-law and grandparents to four amazing grandchildren. Karla enjoys traveling and taking one of their five old show cars with them on their adventures. Since beginning coaching, I have doubled my income and tripled the number of people on my team and the team production has tripled as well. In addition, due to improved time management skills I have been able to spend more quality time with my family at home and am teaching the leaders on my team how to build a schedule that is the foundation for business success….My leadership skills have improved, as I am now working on ways to help my team see their own vision and I am able to effectively hold them accountable to doing the tasks they commit to doing, finding quicker success in our business. I would highly recommend that anyone who is looking to improve their skills or income reach out to both Southwestern Coaching and Karla Lewis. I am incredibly happy with the coaching and the results I am seeing.

Katie Hasson

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
As a professional Sales and Leadership Coach for Southwestern Consulting, Katie enjoys coaching, motivating, and cheering her clients on to unprecedented success. Katie began her sales career working for the Southwestern Advantage college program in 2012. She sold educational materials for four years, relocated to four different states, knocked on more than 20,000 doors, worked on straight commission, and recruited a top-performing team. During that time, she ranked 26th out of more than 2,000 first-year salespeople. During her career with Southwestern Advantage, Katie personally conducted more than 400 one-on-one interviews. She not only recruited top teams but also recruited the #1 first-year salesperson in the company in 2014.  Katie has earned the Spencer Hayes Award-the highest award in recruiting at Southwestern Advantage, which is the oldest direct selling company in the United States. She also received the Gold Certification in sales and recruiting, progressing through sales management positions rapidly with a record of outstanding organizational growth and exceptional individual sales performance. Katie graduated from the University of South Florida with degrees in International Business and Spanish. Her passion comes from being able to help others reach new potential and expand their positive mentality. One of Katie's favorite affirmations is, "Hope is a combination of setting goals, having the tenacity and perseverance to pursue them, and believing in our own abilities." In her spare time, Katie loves being active and enjoys running and watersports. She currently resides in Florida. Professional development and coaching is an absolute must. For the last four years, Katie Hasson has held me accountable to my goals, acting as coach and friend. She has not only helped me achieve my professional goals, but has helped me organize my life in a manner that allows me to focus on my personal priorities first. My income has increased each of the last four consecutive years, and Katie has become my insurance policy.

Kitty Barrow

Job Titles:
  • Leadership Expert and Advocate for Women Empowerment / Senior Partner, Keynote Speaker, Professional Sales and Leadership Coach, Certified Trainer
  • Senior Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
Kitty is an expert at inspiring professionals to strive for and reach their full potential, including delivery of her new Lead Like a Woman keynote. Throughout her career, she has consistently ranked in the top 1% of her organization in generating new business. Kitty has trained thousands of sales professionals over the years - both men and women - speaking to companies such as Wells Fargo, MassMutual, Morgan Stanley, Xerox Global, Vulcan Materials, and Allstate. As a speaker, she delivers enthusiasm, wit, and wisdom that will inspire the audience to rise to meet obstacles and strive for excellence in both their personal and professional lives. A graduate of Auburn University, Kitty is a real-life "soccer mom" who is happily married with two beautiful daughters. She is an avid Auburn University fan, volunteers at her church, and serves on the Board of Safe Haven Family Homeless Shelter.

MARTINE CAO

Job Titles:
  • Associate Sales Leader, Southwestern Advantage

Melanie Holscher

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
  • SWC Coach
As a professional Sales and Leadership Coach for Southwestern Consulting, Melanie is an expert in fostering lasting business relationships, team building, selling with mental fortitude, speaking, and training. As an SWC Coach, Melanie has a distinguished career spanning 20+ years in sales, training, speaking, and leadership development. She earned several sales awards throughout her career, including National Sales Professional of the Year. She has toured 26 states, motivating and training emerging leaders in various industries. Committed to servant leadership, Melanie lives each day dedicated to the art of selling and embracing the journey along the way. She also loves improv and believes sharpening these skills is enriching for sales professionals. She has worked with emerging leaders around the country and with young actors performing on stage in many productions. Words won't do justice to explain just how grateful I am to Southwestern and Melanie for getting me where I am today. I started in a position of hatred toward sales, with a great deal of head trash to work through…After just one year in coaching I was able to look back at my progress and was in awe at how much I had grown, professionally but also personally. After two years in coaching, I can see the fruits of my labor and the tiny habits Melanie helped me implement paying off in dividends…I highly recommend Southwestern for coaching and genuinely believe the cost will be recouped several times over - it was for me.

Omar Iribe

Job Titles:
  • Professional Sales and Leadership Coach, Certified Trainer
As a professional Sales and Leadership Coach for Southwestern Consulting, Omar is passionate about providing service and creating positive results for the global community. As a coach, he can make complex situations simple and has ample experience in leadership, strategy, and innovative thinking. Omar is a former District Sales Manager for Southwestern Advantage, where he recruited, trained, and managed several hundred college students to sell books. He is a graduate of UCLA and completed his master's degree in global leadership from USD. Some of his key accomplishments include: #1 fundraiser for UCLA Pediatric AIDS Foundation Top 1% of Southwestern sales producers and recruiters Winner of the Triple Diamond Spencer Hays Award for Recruiting (the highest level awarded) As a master recruiter, Omar is skillful in sales training and coaching, bringing out the best in others, and supporting them in reaching their personal and professional goals. He believes in having fun while pursuing and accomplishing your true success. In his spare time, Omar is an avid reader, runner, and dancer.