MEASUREMENT CANVAS

The measurement canvas is a strategic play for brands to ensure that it has a top down view, assure business objectives can be met and business questions can be answered. It also helps when sharing internally or with external partners that there is a consistency in how measurement is approached... The measurement canvas ensures helps tell the right measurement story and the journey the brand is going on. The measurement canvas is simplified in a one page summary... There are 8 key components that build the measurement canvas they play a big role in positioning and telling the right story in how measurement can help in the growth of the business.