TED CORTESE HAIR COLOR SALON

A brighter, shinier hair color can make you feel like a million bucks. Not only does it transform your appearance, it also lifts your spirits and rejuvenates the self-image. When you walk out of the hair salon, you know you look good. About two weeks go by, however, and you notice the luster in your hair has faded to lackluster. Somehow, it looks less natural and feels a little brittle. Soon you are right back in the hairdresser's chair, getting your hair colored again. "The use of hair color has increaced 1000 percent over the last 10 years," says Ted Cortese, colorist and owner of diVa colour studio in East Memphis. "Obviously, there's a great need to keep colored hair looking better, longer."... Second, switch to shampoos, conditioners and other hair-care products especially formulated for color-treated hair. "Another cause of dry, brittle fading is the use of chemicals used for the process," says Cortese. "New shampoos on the market help solve the problem by using natural fruit-..

Primary location: Memphis United States