NAYTRA

This millennium has seen the surge of the Internet, the maturing of search, the expansion of social networking and the rise of smartphones. All of this progress has created tremendous growth in avenues for brands to connect with people. But why aren't consumers engaging with brands at the scale of this promise? And what can the marketing technology world (martech) do about it?... The underlying problem in my view is that while martech has been busy trying to help brands package their messages to get the attention of people, there has been a lack of progress in making those experiences relevant to people. It would barely take a few minutes of going online for us to realize that there is a relevance failure in digital marketing... Staffing an engineering team is a risky gamble that needs to be approached deliberately. Here are some pointers on how you can increase the probability of finding the right person for an open role on your team.

Also known as: Ravi Evani