NEDIMYER

In 2013, fellow designer Alaa Mendili and I decided to embark on a social experiment: become DJ's and see how far we could take it. We called ourselves Amateur Hour to speak to our approach: not taking ourselves too seriously and valuing the process of learning something new. What we lacked in DJ skills, we made up for with a fun visual identity, dance videos, colorful matching outfits, and hosting memorable events.