PHMI

The PHMI is an important development from BMBI, providing accurate data on a national scale on another significant part of the market. The aim is that PHMI will achieve the same level of reach and exposure as BMBI as it builds awareness and understanding of this specialist market and leading brands within it - a pivotal reason for developing the PHMI... Launched in 2021, the Plumbing & Heating Merchant Index (PHMI) is the only report of its kind to analyse data from specialist Plumbing & Heating Merchants throughout Great Britain accounting for around £3bn and representing over 80% of total value sales to this market... The Plumbing & Heating Merchant Index (PHMI) is a brand of the Builders Merchants Federation (BMF). Developed, managed and produced by MRA Research, it uses sales-out data from GfK's Plumbing & Heating Merchants Panel. The PHMI provides reliable data, and a platform and voice for this important industry and for leading plumbing and heating brands to communicate to the..

Primary location: United Kingdom