AIDEPI

Pure Italian represents authentic Italian pasta and confectionery brands in the United States. Encompassing pasta brands and confectionery brands, Pure Italian is a space for American consumers to understand the rich history behind these family owned and operated businesses, the beauty and simplicity of their pasta and sweets, and the traditional and modern ways people all over the world are enjoying true Italian food... America has always had a deep love for Italian food. As the countries demand for authentic pasta and confectionery products continued to rise, AIDEPI wanted to ensure that authentic Italian pasta and confectionery brands entering the U.S. market would not be confused with replicant pasta and sweets that falsely market themselves as "Italian". To help American consumers identify true Italian produce, AIDEPI launched Pure Italian as an ambassador for the world.

Also known as: Pure Italian