RODRIGO BELO

Rodrigo Belo is Professor of Information Systems at Nova School of Business and Economics, Universidade Nova de Lisboa... Rodrigo's research focuses on how digital technologies mediate interactions among economic agents. His research interests include how digitization and AI technologies are changing how individuals interact and influence each other (e.g., in media consumption, online dating, and technology-mediated learning), and on the implications for firms, their industries, and society at large. His work has been published in top journals in the field such as Management Science, Marketing Science, and MIS Quarterly. Rodrigo has led and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement.