SOUTHERN ROOTS - Key Persons


Bobby James Hughes III

Job Titles:
  • Master
  • Master Gardener / Extraction Artist
Bobby James Hughes III is a master gardener and fertigation specialist. His expertise spans over 26 years of managing an excess of 20,000 square feet of cannabis canopy. His extensive knowledge covers a vast spectrum to include: the design of new gardens, genetic acquisitions, daily operations of large-scale agricultural facilities, development of standard operating procedures, integrated pest management, equipment maintenance, electrical, plumbing, HVAC, compliance procedure, processing, quality control, as well as sales and marketing support. As an enthusiast in organic gardening and water preservation technologies, Bobby implements his knowledge to produce top-quality crops that are cost-effective. Bobby is the creator of SOG (Sea of Green) Cannabis brand. He holds awards from Legends of Hash, Ego Clash and an eight-time winner of the High Times Cannabis Cup. His partnerships include:

Brandon Sloane

Job Titles:
  • Master Gardner / Horticulturist
Legend has it; Brandon was born with two green thumbs. Brandon graduated in 2015 from California's Butte College with an associate degree in Environmental Horticulture. Equipped with insight, he rapidly advanced in his new craft, which swiftly led him to oversee large-scale commercial Cannabis facilities beyond a minimum of 10,000 square feet. Brandon's education and progression have resulted in growing some of the finest Cannabis Flowers in Sonoma County, California.

Patrick Horrigan III

Job Titles:
  • Master Gardener / Project Manager

Peter Prevot

Job Titles:
  • Advisor
A Certified Public Accountant and Certified Internal Auditor with over 12 years of experience, Peter works with a diverse group of cannabis industry clients based in the US and Canada. He ensures management has the necessary information to make sound business decisions, retain more of the bottom line for business growth and comply with laws and regulations. Peter has provided consulting services to medical cannabis-related businesses with state-sanctioned operations in over ten States. ​ Service areas include business valuation, merger, acquisition due diligence, investment advisory, financial modeling, licensing + application support, calculation of inventory values, IFRS biological asset calculation, assistance with public filings (10-K + 10-Q), ERP system implementation, audit/assurance, tax, 280E mitigation, IRS + state audit support, and outsourced accounting services. ​ Schedule an appointment with a member of the Bridge West Team