THE BETTER MELON

Hello, I am the owner and founder of The Better Melon. I am from Toronto, Canada, which means I live in a climate that swings between -30°C during the winter and 30°C during the summer... I got my start in data design at a global market research firm called Kantar. Shortly after, I switched to the broader field of communications to support organizations, studios, and creators with their marketing. I'll admit that my naivety early in my career led me to overlook email marketing in favour of trendier channels like social media and influencer marketing... However, I've come to learn that email marketing is one of the most successful ways to reach an audience and build retention. For every social media user, we have an email user, but not vice versa. Yet, when a new business is established, the next course of action is to setup their social media accounts, not an email list.