PREMIER - Key Persons


Ben Rothe - CEO

Job Titles:
  • CEO

Bent Hand Shear

I've heard this was a good brand before purchasing. It is! Feels good in my small hands and really cuts great. Would recommend this product. This is the first pair of hand shears I've purchased, although I have used and borrowed multiple other hand shears. I use them to trim excess hair on my Dorper/Katahdin herd and they do great, many of the sheep are skittish from the electric shears I would previously rent. Takes longer but it never malfunctions or overheats like some electric shears. I bought these shears to trim off the small amount of hair that doesn't fall off the Black Belly sheep I own, They work great. They are light weight, easy to use, and ,best of all, portable. I can use them in the barn or out in the field. I highly recommend these shears to everyone.

Dr. Dan Morrical

Dan Morrical joined the Iowa State University staff in 1984 as Extension Sheep Specialist after completing his doctorate degree at New Mexico State University. He held the rank of Full Professor as of July 1, 1995 and retired from full-time teaching in 2017. While at Iowa State University, Dr. Dan Morrical was responsible for educational programs in all areas of sheep production, ranging from nutrition, genetics, marketing and management. Research areas focused on applied projects in the areas of nutrition, forage utilization, genetics, out-of-season breeding and lamb survival. Dr. Morrical has been heavily involved in providing educational resources to the sheep industry. He has authored over 30 extension fact sheets, ration balancing software programs, grazing videos and co-authored the nutrition chapter of the SID Handbook with Dr. Margaret Benson from Washington State University. Dr. Morrical now serves as Premier's on-staff small ruminant nutritionist and sheep production advisor. Most recently, he's introduced a line of "GOLD FORMULA" mineral premixes under The Shepherd's Choice® brand, aimed to maximize hoof health and immunity.

Storm Shearing Cutter

Job Titles:
  • Professional Shears