UMUT

We all understand the world around us based on our experience. Without a multidisciplinary product team which can deliver user centred approach, our products gradually become a reflection of understanding of an individual developer from a "requirement" which was also given by an individual stakeholder based on her/his understanding of the user problem. The problem here, of course, is the inconsistency of human understanding of any issue or need. If we don't have the right mechanisms in place for regularly verifying our understanding and solutions with users, we can't avoid creating inconsistent products or service steps alongside some wasteful activities and products... As Product Managers or Agile Team members, we all know how difficult it is starting a new role, especially if it's a newly established Lean-Agile Team. Regardless which stage you are in, whether it's a Discovery or Development Stage or what your solution area is, whether it's a Product or Service, you can quickly find..

Also known as: Umut Selvi

Primary location: United Kingdom