RFI OUEST INDUSTRIES CRÉATIVES

West Creative Industries is a research, higher education and innovation programme in Pays de la Loire. It is formed of a consortium of 14 partners led by Université de Nantes in collaboration with L'École de design Nantes Atlantique, with the aim of building a regional excellence strategy about user experience, combining sciences, technology and creation... West Creative Industries is dedicated to the conception and evaluation of users' experiences of new products, services, places or artworks, which is to say their individually lived subjective and sensory experiences. It provides a shared testing ground between research labs, universities, public institutions and bodies and economic actors... West Creative Industries is one of twelve Recherche - Formation - Innovation [Research - Higher Education - Innovation] programmes started by the Pays de la Loire French region. It was decided to support topics based on the region's economic and academic strengths favouring integrated RFI..

Also known as: West Creative Industries

Primary location: Nantes France