MOSMART - Key Persons


Andrew Nott

Job Titles:
  • Director
Andrew is a Director of Mosmart and brings a wealth of experience in agriculture and commerce to the Company. The Company's fire testing grounds are located at Andrew's farm in Essex, where Andrew's family have been farming for generations. Having completed three years at agricultural college, Andrew worked in several diverse farming businesses before returning to the family business in 2001. The Nott family are a large farming family from the Essex/Suffolk borders and under Andrew's careful stewardship the farming operation at Maplestead Hall has increased to over 2,500 acres and includes many diversification projects. These projects include a wild bird food business that grows, markets and retails bird food under the brand Mapleseeds, and a newly formed Christmas tree business selling to both the wholesale and retail markets. Andrew is actively involved in the launch of Mosmart products in both the agricultural and fire sectors and project manages the trial processes for the agricultural products.

Bernie Higgins

Job Titles:
  • Fire Consultant
Bernie is a hugely experienced former Fire Service Principal Officer having served in the London Fire Brigade for 34 years. During his service, Bernie attended a very wide range of incidents and gained vast experience of the full range of command functions. Bernie has a strong training background having been a trainer as well as managing training within London Fire Brigade at both middle management and strategic management levels. Bernie also worked as Director of Training at the Fire Service College. In 2011, Bernie received a letter of commendation from the Mayor of London for the role he played in commanding a number of challenging incidents during the London riots.

Fraser Donaldson

Job Titles:
  • Director
  • Owner and Director of Easigrass Essex
Fraser is a Director of Mosmart and one of the founding shareholders. Fraser discovered the initial IP opportunity behind the products and began to build the Board and launch the Business on the back of this. Fraser is the Owner and Director of Easigrass Essex, an artificial grass company. For the last five years, Fraser achieved the highest growth in the Easigrass franchise network and received awards from the British Association of Landscape Industries. Before owning Easigrass Essex, Fraser was a Director of FAD Dining Rooms Ltd. which held interests in various entertainment venues and businesses. These ventures included the Crystal Nightclub and Beach Clubs based in London, St Tropez and Cannes. Fraser was the Operations Director at DSTRKT Restaurant, Lounge and Nightclub from its conception, an award-winning venue in the heart of London. More recently Fraser was a Director at the hugely successful Wright Bar Group, in charge of a £40m turnover business and overseeing the Company's award-winning presence at Dublin Airport. Fraser has enjoyed a long, successful career across a wide range of sectors and in 2013 was awarded Businessman of the Year from Newsquest International.

Mark Samuels

Job Titles:
  • Fire Consultant
Mark is a Fire Consultant for Mosmart. He was a Senior Fire Service Officer in the UK Fire and Rescue Service. He brings with him over 30 years of emergency response and preparedness experience to a multitude of high hazard industries. He is an Experienced Tactical Operations Officer with a demonstrated history of working in the public safety industry. Mark is qualified as a Multi-Agency Silver/Tactical Incident Commander and CBRNe Tactical Commander. He was the Vice-Chair of the Planning Assurance Group for the Essex Resilience Forum. This contrast of experience means Mark is a key part of the emergency response team within Mosmart.

Samantha Tucker

Job Titles:
  • Financial Controller
Samantha is the Financial Controller for Mosmart, working closely with the Managing Directors and Board to implement the business strategy and manage the budget. In this critical role, Samantha brings energy, focus and efficiency to the management team, facilitating the Board to execute the Company's business plan. Samantha carried out her ACCA and AAT training at a large regional accountancy firm in Norfolk. Following different roles in accountancy practices in Norfolk, Sam decided to move into industry and took on the role of Financial Controller of a manufacturer of bespoke top-end furniture for superyachts and luxury interiors. Following maternity leave, Samantha tutored ACCA and AAT qualifications at a local college before taking the role of Financial Controller at Maplestead Farm. Samantha was responsible for the financial aspects of the business's diversification into online retail and other sustainability and non-farming ventures.