AARON GRAFF

Sure, that's a nerdy dad-joke of mine, but it also means that I've been doing this long enough to have worked on most types of design projects. I know what it takes to carry a project from concept through completion.I'm currently an art director working remotely from my home in the rural Midwest where I like to chase hobbies and make messes with my four young children and my incredibly understanding wife... Graphic design is an incredibly powerful combination of logic and art. It's visual communication with fundamentals rooted in human nature that can drive people to action. That alone can get pretty damn heavy when you start digging into the potential impact it can have.But it doesn't always have to be so serious. Sometimes great design can simply be a clever logo or a rad little sticker that makes people smile, and that's a beautiful thing too... I've always enjoyed discovering the quirky esoteric knowledge buried deep within any given subject. I feel like it's that kind of..

Also known as: Aaron