AUTOCAMPAIGN

AutoCampaign is able to seamlessly optimize campaigns by combining data from multiple independent platforms, taking into account the interrelationship of items and the estimated impact of optimizations immediately... We recognize that optimizing an item has a ripple effect on other items. For example, when an unprofitable placement is paused, the profitability of an underperforming ad may improve sufficiently to no longer warrant pausing it. Our technology considers these relationships, and the order of optimizations... After executing an optimization, it may take some time for the new data to outweigh the old. By not considering the estimated impact of optimizations immediately, items that may now be satisfying goals could be paused prematurely. Our technology applies any estimated impacts immediately.