BRUTALLY HONEST

Brutally Honest is chock full of advice, insights, best business practices, and actionable strategies and includes 20 compelling, real-world case studies from other creative professionals. Critical business challenges explored and addressed in this book include: positioning & specialization, marketing, case studies, new business development, strategies for qualifying new clients, pricing, retainers, proposals, contracts, organizational structures, staff management, client and project management, creative briefs, and industry trends. Unlike many other professional practice books for our industry, Brutally Honest is designed for visual learners and includes colorful, illuminating information graphics and checklists, as well as short, insightful sound bites and quick wins... I am proud to include author among my credentials. In 2018, I self-published my business book for creatives, Brutally Honest: No-bullshit business strategies to evolve your creative business. The book has become a..