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Affiliate marketing is a popular online marketing strategy that offers several benefits to both merchants and affiliates. Here are some of the key advantages: Cost-effective: For merchants, affiliate marketing is a performance-based model, meaning they only pay affiliates when a desired action (such as a sale or lead) is achieved. This helps them avoid upfront …... SEO, which stands for Search Engine Optimization, is of paramount importance in the digital age due to several reasons: Increased Visibility and Traffic: SEO helps websites and online content to rank higher in search engine results pages (SERPs). When your website ranks higher, it becomes more visible to potential visitors, leading to increased organic traffic.