DIGITAL STATS QUARTERLY

This section provides an easy-to-understand explanation of what Design Thinking is, and then details (for the first time in print) the author's expanded Design Thinking 2.0 methodology which many companies have hired him to train them on... This section provides a wide range of practical methods to rapidly assess where a digital product such as a web site or mobile app can be made to deliver a better business result and how to quickly make those improvements. Many of the techniques presented are not widely known... This section provides robust advice to those charged with playing a leadership role in transforming a company's digital customer experience. It includes content on overcoming resistance to change, building teams, and "selling" a vision.