INTEGRATED MARKETING ADVISORY BOARD

Founded in October 2011, the Integrated Marketing Advisory Board (IMAB) is a collection of industry-leading organizations with deep expertise in integrated marketing both in the nonprofit sector and the for-profit sector. The vision of the IMAB is to promote a discussion of integrated marketing within the nonprofit community... The vision of the Integrated Marketing Advisory Board is to promote a discussion of the various successes and failures related to integrated marketing: understandings, trends, benefits and adoptions of integrated marketing activities within the nonprofit community.

Also known as: IMAB