KRUG HOTELS - Key Persons
Aaron grew up in the hotel industry and was General Manager at the Dry Creek Inn in Healdsburg for more than 30 years prior to taking the role as President and COO of the Company. Aaron is a leader in Sonoma County and through his decades of work with the local tourism bureau and as a Board Member of the Tourism Improvement District and Russian River Wine Road, Aaron has been instrumental in helping transform the City of Healdsburg into the world-class destination it is today.
Job Titles:
- Corporate Controller
- HR Director
Annette has worked with Norman for the past 11 years as Corporate Controller and HR Director for Krug Development. Prior to joining Krug Development, she was VP/CFO of Barker Pizza Inc, a multi-unit nationally branded franchise, serving the Wine Country and San Francisco Bay Area. She brings over 30 years of experience in corporate accounting and human resources to the leadership team.
Job Titles:
- VP of Development and Operations
Bill is overseeing the renovations of Sonoma Valley Inn and the Villas at Dry Creek Inn in Healdsburg and development of the new Verano Hotel Sonoma. He has been in the hotel industry for more than 40 years. Prior to working with Krug Development, he was General Manager and Partner for 20 years at MacArthur Place Hotel in Sonoma, where it was consistently rated the number one hotel in Sonoma. Prior to MacArthur Place, Bill worked with Jack Burkam, the General Manager at Sonoma Mission Inn & Spa at the time, as Director of Marketing and Revenue Management and also at their sister property Ventana Big Sur where he assisted in the renovation, expansion and rebranding of both properties. He also served with Norman as President of the Sonoma Valley Visitors Bureau and on the Board of the Sonoma Tourism Improvement District.
Jack has worked in the airline and hospitality business for more than 45 years and helped to develop one of the first frequent flyer programs. He is a master at marketing, sales and revenue management as well as high service, cost efficient operations. He has served as General Manager of a number of luxury hotels including the Sonoma Mission Inn & Spa in Sonoma Valley where he was also Director of Sales & Marketing prior to being promoted to General Manager. Jack and Bill Blum developed the marketing and business plan that made Sonoma Mission Inn & Spa the number one hotel in service ratings in Sonoma, and the most profitable hotel in the Wine Country.
With thirty years of experience in Sonoma County focusing on the Corporate Transient Market and Group Sales, Kip is well known in the Corporate Market for her success in cultivating relationships and setting up high volume accounts while working with Hilton Garden Inn, Hampton Inn and Suites, and Marriott Courtyard. She has been a Board Member with the Windsor Chamber of Commerce and a member of CSAE, MPI, as well as the Sonoma County Tourism Bureau.
Norman has been in the hotel business for more than 45 years including owning several successful hotels throughout the United States prior to building the Dry Creek Inn in Healdsburg in 1983 in his home County of Sonoma. Two years later he identified another great opportunity in the City of Sonoma and built the Sonoma Valley Inn. Norman is a well-respected community leader who is passionate about his businesses, taking care of his employees, and is always looking for ways to give back and support the local community through contributions to local non-profits and donating meeting space to local organizations. Norman is the President of the Sonoma Tourism Improvement District, a position he has held for many years, and is a past President of the Sonoma Valley Visitors Bureau.
Job Titles:
- Corporate Secretary
- Operations Manager
Granddaughter to Norman Krug and daughter to Aaron Krug, Sarah represents the third generation of the family with Krug Development. She also serves as Corporate Secretary. Sarah began working at the Family's hotels in 2006 in various departments and is now working with Bill Blum to focus on the renovations at the Sonoma Valley Inn in Sonoma and Dry Creek Inn in Healdsburg, and the planned new Verano Hotel Sonoma Valley.