RASHA BARBAR

I like to make things more nimble, efficient, and secure. As a product and operations strategist, I help companies run better... I create bespoke digital solutions that help ambitious entrepreneurs, SMBs, and early-stage startups break free from operational inefficiency. They crave growth but are stifled by off-the-shelf tools they've outgrown and the burden of low-value, manual drudgery, limiting their mindspace for strategic innovation.To drive this transformation, I design and automate adaptable business processes, streamline workflows, enhance data management and accessibility. I also develop tools - database-powered mobile/web apps, internal applications, or CRMs - to enhance efficiency, cut costs, and enable scalability.I frequently turn to no/low-code platforms and API integrations to expedite development, prioritizing efficient design and user-friendly experiences over complex automation.As products gain traction, I concentrate on refining features that enable data-driven..