REV™ BRANDING - Key Persons


Anne Adams

Job Titles:
  • Brand and Product Marketing
Anne Adams leads our Branding and Product Marketing Team. Anne is our executive brand manager and is responsible for the overall brand image for our clients.

Cam McPhail

Job Titles:
  • Photographer, CX Designer, Graphic Designer
Cam leads our customers through the creative image and design process. Cam's has vast experience in graphic design and digital output links to his professional software experience using packages such as Adobe Photoshop, Illustrator, and PageMaker. It is Cam's team that takes artistic control of our clients to create beautiful websites, images, brochures, movies and graphics, and e-catalogues for online shopping stores and CX design for software interface and mobile apps. His skills as a professional photographer enable a full and seamless process for creating that unique and tailored solution for your company. Ensuring your digital content can be created and shared in a number of formats across the Internet (Facebook, Instagram, Google, Twitter, and LinkedIn).

Dane Cale

Job Titles:
  • Webservices CX Manager
Dane is our dynamic and detail-oriented Web Design and CX Developer who has a knack for conceptualising and delivering elegant, user-friendly solutions.

David Haley

Job Titles:
  • Category Development Manager
David Haley is highly experienced in all aspects of Category Management, Space Planning, Activation of Plans & Trade Marketing. He has a wide breadth of experience in Australia & International Markets. David has In-depth working experience in all aspects of trade marketing & category fundamentals and is a specialist in space planning with a wide breadth of experience across category, strategy, space, sales & field functions with broad category experience across many major categories. David is an expert in retail and in Activation, launch plans specialist & point of sale and has developed a ‘Go To Market' that has successfully launched products and brands in Australia & Internationally. His international experience across North America, Australia, Asia Pacific & Europe, with careers within roles at leading brands such as Cadbury Schweppes (now Mondeles, Asahi, Pepsi), General Mills, Lion & Twinings. David holds a degree in Business Management & Marketing and is a master user of JDA Space Planning, Nielsen & Aztec data systems.

Gary Harkin

Job Titles:
  • Digital Nerd and Specialist
  • North America Solution Consultant
Gary Harkin is our North American digital nerd and specialist in all things "technical". Gary lives and breathes Social Media, Digital Marketing, Website Marketing, Email Marketing Engines, AI Tools, Augmented reality, Customer Relationship Management (CRM) tools, through to back-end database integration (SQL and Oracle).

Harvey McKinnon

Job Titles:
  • Digital Experience Consultant
  • Expert
Harvey McKinnon understands that every business needs to have a strong and credible online presence. Harvey is an expert at digital brand experiences and digital channel marketing. He has a solid understanding of leading-edge solutions required to build fully-integrated digital brand marketing campaigns.

Peter Cook

Job Titles:
  • Product Launch NPD / NPI Specialist
Peter Cook has a vast amount of experience across the retail consumer packaged goods industry. Peter has worked for leading brand manufacturers and suppliers such as the Mars Group, SCA Hygiene, and Lion. Peter brings expertise in the areas of product, brand and retail category management principles, the necessary tools required to formulate process improvement for New Product Development (NPD) and New Product Introduction (NPI) processes. Peter has an IT background within areas of ERP Management and Financials, Business Intelligence (BI), Merchandise Management, Procurement, and Store / Shelf Management working for companies such as Metiri Mensus (IRI). Peter is the guy we throw in with our technology partners to ensure the right IT solutions are implemented for your project. Peter is experienced in Business Process Improvement (BPI) and Project Management and helps implement our rev™ NPD Workflow and rev™ Go-To-Shelf Solutions.

Robert Durrant - CEO

Job Titles:
  • CEO
Robert Durrant has spent 20+ years owning and operating a group of companies that today span across Australia, New Zealand and North America. Robert Durrant is an energetic and highly accomplished business strategist, marketer and salesperson who is accredited and highly skilled within marketing, brand management, and eCommerce marketing.