SANDEEP

Sandeep has been a visionary in predicting how marketing would change over the years, and people have noticed. His articles have been cited more than 200 times by other researchers and authors. In 2001, he predicted that "Consumer Collaboration" would be the key factor in winning people's trust online. Since then, peer reviews have become the deciding factor in consumer decisions to buy online. Likewise, he predicted that giving consumers control over their personal information would be central to gaining their trust. That issue has come to a head today. In 2001, no one else was asserting this. The next year, he predicted that major behavior shifts were necessary for the next wave of the "average Jill and Joe" consumers to feel comfortable buying online. Many of the strategies that he proposed then, e.g. viral advocacy and handholding are mainstream today, but were nearly non-existent then. Another technique, "invisible decisioners" strikingly parallels the Nudge theory popularized by..

Also known as: Sandeep Dayal