SLAMDUNKMARKETING.COM

Include in any Marketing Plan your company's vision / mission statement. Your vision statement should be clear, concise and serve as a touch point serving as the measure by which to rate all interactions. Think of your vision statement as your company's "Golden Rule."... A SWOT Analysis (Strengths Weaknesses Opportunities and Threats) looks at both internal and external factors that influence current and future success. This is a time to honestly assess your customers, industry, competition, community and your team... Business Objectives are both short-term and long-term goals providing the stepping stones to achieving your company's strategic goals. Each Business Objective needs support from one or more programs and/or initiatives that have measurable goals and clear timeline.