THEMATHMEN.COM

Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough," this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view... Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing... This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.