TX5®

Originally developed in South Africa, one of the most complex and diverse societies in the world, a unique multi-disciplinary research team analysed the inter-disciplinary contexts of what human reality is. Contextual reference points were translated into behaviour, and the translations tested and confirmed so that behaviour is predictable... The result was Tx5®: a radically new, well-researched engagement personalisation solution... "The more we can think about people-centric and people insights and not the word "consumer," the better for everybody". Richard Thorogood, ESOMAR, 2020.