241 WATERLOO - Key Persons
Job Titles:
- CEO
- CEO and Founder, Daylun
Arthur is a sustainable design entrepreneur who's dedicated over 25 years to innovating environmentally friendly strategies and creative design solutions for the sport, fashion, film, and building industries. His portfolio of businesses, vast experience, and groundbreaking new methods and technologies have made him one of the first to market across multiple industries and countries.
Arthur's entrepreneurial career started in Toronto, Canada, with the 1989 launch of a company in the sporting goods sector called Pain. It offered a beach volleyball line and, later, fightwear for combat arts. Arthur ran the business until 1994. Between 1996 and 2002, Arthur was the art director for more than 300 commercials internationally. His work, which often included production design, appeared in spots for brands like IKEA Germany, Sony, and Subaru Japan. During his time helping produce commercials, Arthur demonstrated ingenuity in the fast-paced film and advertising industries, delivering creative solutions for global brands such as Budweiser.
In 2002, Arthur launched another sporting goods company, Moreno. The company produced uniforms, apparel, footwear, and other gear. Moreno was among those doing pioneering work in these product areas, and its innovations are now considered established standards in the sporting goods market and manufacturing. It also successfully introduced to the U.S. market over 140 products from Asia.
Moreno's offerings were sold in 40 retail stores and were used by more than 100 amateur sports clubs and various colleges and universities, including the University of Toronto. The business, which had more than 200 employees around the world, was sold in April 2009. Following this, Arthur relocated to China, where he spent 10 years researching and developing new concepts and products while working with some of the sharpest minds in the industry.
In May 2016, he launched 50 Unlimited Co. Technologies, or 50ul, to develop and license inventions for improving sportswear and making it more eco-friendly. The company's creations include micro egg technology, which provides a resilient and responsive ride for sports shoes, and a vegetable-based glue for cementing shoes that is durable and reduces environmental impact. Arthur has applied for three patents for 50ul inventions. His expertise in developing technology products and building creative, sustainable, and pragmatic solutions - as well as his strong knowledge and network of manufacturers and experts - is unrivaled.
Arthur subsequently launched Daylun in 2021 to leverage his insight and experience. The company is set to become a market-changing leader in the passive home industry with an array of proprietary green building materials and technologies. With Arthur at the helm, Daylun has all of the trailblazing qualities of a leading disruptor, combining sustainability and technology to deliver passive net-zero homes with greater efficiency and speed.
Job Titles:
- Scientist for Chemistry of Foams and Bioproduct