ADMA - Key Persons
Bobby has been in Circulation Management for over 30 years and is currently Market Sales and Distribution Director for Gannett. Active in several circulation management associations, he feels GWAA/ADMA is the BEST.
Job Titles:
- Executive Director
- Member of the Board
Carole Stein joined the LA Times as a Single Copy Center Manager in 1998. She went on to become Director of Customer Service, Retention and Membership there, then became Sr. Director of Retention at DirecTV. Later, she launched into consulting on consumer marketing with the Press Democrat, San Francisco Chronicle, Advance Local, Frederick News Post, Bakersfield Californian, and others, as well as with other membership organizations like wineries and theatres. She joined ADMA part-time as executive director in 2019, and says,"I am always so impressed with the knowledge, grit and vision of the professionals in our association. It's a thrill to be able to connect members, business partners and speakers in meaningful programs and a memorable conference experience."
Cherisse Johnson has worked in the newspaper industry for 10 years and started attending ADMA conferences 6 years ago. Each conference I have been able to take a few jewels and bring back to the Las Vegas Review-Journal, where she is Director of Customer Service and Retention. Cherisse was named a rising star in E&P's 30 under 30. She says, "Joining the board gives me the opportunity to give back to an organization that has helped me in my career."
Job Titles:
- President
- Director of Home Delivery and Acquisition at the Seattle Times
Currently serving as Director of Home Delivery and Acquisition at The Seattle Times, Dan Fabela has been in newsmedia for over 18 years. At ADMA, he is responsible to grow sponsorship revenue and leads a committee to engage with our business partners to help expand their business through partnering at the annual conference and other events during the year.Dan says, " I enjoy the board and spreading the word on how great it is being a part of ADMA."
Job Titles:
- Member of the Board
- Business Partner Liaison
- Owner / President of the Ultimate Print Source
Jeff is the owner/president of The Ultimate Print Source. He is a longtime supporter of GWAA and CWCMA, providing solutions from printing to strategic ideas. TUPS provides an intergrated solution with 7 technologies strategically delivered to dive maximum exposure to support your direct mail campaign, including social match, mail tracking, online follow-up, social media follow-up and more. He has been the trusted business partner liaison since the CWCMA days.
Jim Wall has worked in all facets of Audience divisions since 1991, at McClatchy properties in Grand Forks, ND; Fort Wayne, IN; Anchorage, AK; Macon, GA; State College, PA and Boise, ID. His current position is as the Audience Budgeting Director for the thirty media companies in the McClatchy Company. He is former President of the Northwest International Circulation Executives (NICE), founding president and immediate past president of GWAA, where he has also championed the Best of the Best industry awards.
Maria Ravera serves as Sr. Director of Subscription Strategy for McClatchy, with more than 25 years of audience development experience. She led the transition for ADMA to become a national organization and has served on the board since 2017. Her vision is for ADMA to create a forum to provide valuable content and resources, build relationships among media companies and business partner solutions providers, which collectively help media companies develop a sustainable business model. The McClatchy Company was instrumental in the founding of CWCMA, predecessor to GWAA and ADMA, over 100 years ago and the team continues to find value in the relationships, content, and events that ADMA presents today.
With two decades of invaluable experience in the newspaper and broadcast industry, Nic Stevens's expertise spans across Advertising, Distribution, Audience Development, Digital, and Editorial.
Currently serving as the Acquisitions Manager for Sonoma Media Investments, LLC, her commitment to staying at the forefront of industry advancements is reflected in her appreciation for the tools provided by ADMA. She finds these resources instrumental in maintaining a competitive edge.
Job Titles:
- Member of the Board
- Vice President of Circulation at Albuquerque Publishing Company
Robert Rivera is the Vice President of Circulation at Albuquerque Publishing Company and a speaker at ADMA's most recent conference. His focus on implementing innovative ideas brings new topics to the discussion, including intelligent racks and real estate cost efficiencies. Says Robert, "I'm pleased to have left the conference with plenty of ideas and new connections. I'm honored to serve on the board and continue to be a part of this great organization."