BLUE HORIZON WHITE PAPERS

They circumvent the natural resistance of sophisticated audiences to direct marketing messages, because - unlike other marketing vehicles - they contain no marketing messages at all... Instead, white papers offer information their audiences need and want, so they are cited and circulated in ways that traditional promotional pieces never are... White papers are "passports." They open doors - providing access to businesses and corporations; nonprofits, groups, and associations; organizations and institutions; professionals, individuals, and the media.