My professional path is guided by a deep curiosity for the production and circulation of VALUE. I look at value in all its different forms: from financial to social, cultural, and ecological. My focus is to create value for brands and products in an innovative, sustainable, and regenerative way...
In the past, value was mostly tied to how products were made, to the actual material value of the object and its scarcity or demand. These days, value is mainly connected to information; to knowledge and personas. Consumers want to know who created the goods they buy, as well as how and why. They understand the cultural relevance of items, in all its nuance and complexity, and they follow the work of designers. This knowledge is communicated in the things they wear, the brands they like, and the designers they endorse...
boju.plus - creating value for brands in an innovative, sustainable, and regenerative way.