RAY BOLGER

A sales-driving white paper or case study that promotes your products or services blends just the right amount of technical or market detail with an irresistible argument about why customers need to buy... The copy can't be too salesy, nor too technical. Your business offering's value proposition needs to emerge organically from behind every line, building inevitably like the core themes in a best-selling story... I have served as marketing director with an award-winning software startup, and I know how to craft white papers and case studies that grab and hold the attention of potential customers.