CANDACE EXSON

Lead efforts for experience optimization of digital properties. Managing A/B & MVT testing initiatives and programs from ideation, prioritization, implementation, and analysis... Partner with business to define the strategy and architecture for the MarTech stack. Lead teams to the successful implementation of the architected solution. Lead adoption of tools and technologies to help businesses reach the right customer at the right time... Develop marketing plans and roadmaps including competitor analysis, marketing research, and product launch strategies. Design, analyze, and optimize digital marketing campaigns.