DEFIANTLY HUMAN - Key Persons
Job Titles:
- Director of PR, Social Media & Influencer Marketing
A master of the art of conversation - how to initiate, grow, and gently steer their direction. As a seasoned public relations, influencer marketing, and social media professional, Alyssa conceptualizes and executes strategic integrated campaigns for a diverse array of clients.
Job Titles:
- Chief Creative Officer
- Senior Partner
With her heart and mind filled with empathy, Alyssa inspires a talented and passionate team committed to developing creative solutions that deeply resonate with the target audience.
NOT POSSIBLE just isn't in his vocabulary. Barry heads up all things related to making creative work come to life - from national TV campaigns to full-blown interactive experiences.
Job Titles:
- Director of Data & Analytics
Where most people see numbers and percentages, Brian sees opportunity for his clients. His integrated approach lets his team engage right from the start - ensuring a cohesive plan that can tie back to the business objectives
Job Titles:
- Director of Corporate Communications
With deep PR experience elevating executive and brand visibility, Claire oversees our communications strategies and PR for the agency, in addition to supporting clients. She honed her experience by developing strategies for brands including Gorton's Seafood, McDonald's, Pernod Ricard USA, HBO, Ogilvy & Mather and more.
Job Titles:
- Managing Director, ZOO Digital
Job Titles:
- Senior Partner, Chief Client & Integration Officer
Relentless in his pursuit of success. Dana leads a proactive team that delivers strategic thinking and execution with one true goal in mind - to drive results for his clients.
Driven by the belief that there is a solution for every challenge, Dave is always ready to leverage his experience in creating integrated solutions to help achieve success (whether it's for our agency or a prospect's business challenge).
Job Titles:
- Managing Director, CP Vancouver
Job Titles:
- Managing Director, CP Education
Gene's passion for emotive, integrated marketing experiences leads CP Education to purpose-driven solutions for educational organizations.
Job Titles:
- CPG Expert
- Group Brand Director
As a CPG expert, Hillary has strategized, created, and implemented fully integrated campaigns and programs for an array of household name brands. Her key strengths are building relationships, understanding her clients' business and leading them through their toughest challenges.
As our resident travel & tourism expert, JoAnne understands how to create programs that drive bookings, visits or any other challenge you're trying to solve for. She has been a trusted partner to brands such as Four Seasons, American Express Travel, Samsonite and numerous resorts, mountains and tourism boards - just to name a few.
Job Titles:
- Senior Manager of Talent and Culture
With years of brand leadership experience, Kelley prepared herself to take on her most challenging clients yet...our people. Her holistic approach to talent management helps us institutionalize CP's cultural values across our global team - keeping them engaged, constantly curious, and ready to take on the business challenges of our clients.
A seasoned brand strategist with 13 years experience, Mary leads the strategy department and brings the Defiantly Human philosophy and approach to our work.
Job Titles:
- Managing Director, CP Health
Michele's mission for CP Health is to connect people to what they need to ensure that their health is an asset, not a limitation, on their quest to live happy, fulfilled lives.
Job Titles:
- Partner, Director of Media Services
Unyielding in her charge to understand how people consume content and how to reach them in the most efficient way, Michelle leads a team equally committed to finding new and innovative ways to connect brands with their target audiences.
Job Titles:
- Executive Creative Director
A copywriter by trade, a listener at heart. Nick has a rare ability to absorb direction, feedback and sentiment - and then transform it all into work that elevates the brand in ways clients never imagined possible.
Job Titles:
- Chief Financial Officer
- Partner
An entrepreneur at heart, Sal has 30+ years experience that we all count on to keep us on track with all the financial and accounting aspects of our business.
As a leader and partner for her clients, Sarah immerses herself into her clients' business to help solve their challenges and affect positive change in their verticals. Sarah is experienced in Health care, Financial Services, CPG, and also helps lead our EDU practice.
Scott Madden - Chief Strategy Officer
Job Titles:
- Chief Strategy Officer
- Senior Partner
Determined to discover the real motivators that drive us all, Scott blends Anthropology and traditional research to unearth the WHY behind people's actions. He leads our strategy and research group responsible for providing the insights that inspire our holistic solutions for our clients
Job Titles:
- Senior Partner, Director of Digital
Personifying a unique blend of innovation, disruption, and a splash of nerd, Scott leads the delivery of high impact digital solutions for our clients including UX Design, Creative Technology, SEO and E-mail marketing.
A believer that experience and perspective allow us all to develop more impactful solutions. Steve leads by example - whether it's knocking out 20 headlines for a client project or forging a pathway into a new region of the globe.