MAPLE TREE - Key Persons
Ann Van Heest's career has followed the trajectory of the digital marketing industry, from setting up an organization's very first digital platforms during the rollout of Facebook Pages to gaining years of experience on digital campaigns as a Project Manager for a digital marketing agency.
Literary renegade. Wordsmith. Dad. Connoisseur of stories. David believes that clarity is a human right and works with brands to grow their business with well-placed words. David is certified through the Storybrand and has served an array of clients from Global Private Aviation Corporations, Billionaire Caribbean real estate ventures, and Successful Startups. When he's not writing or strategizing, he's reading, savoring, wrestling with his 3 boys, and exploring nature with his wife.
Karen has over 30 years of Travel Industry Experience. Her passion for travel led her to a 15-year career with Continental Airlines, where she advanced her skills in several management positions in tourism sales, digital marketing, and e-commerce. Later Karen became a Regional Market Manager for Expedia before taking a job at Marriott. During her 12 years with Marriott, Karen focused strictly on OTA marketing, placement, and distributions. While there, she won numerous awards, including eCommerce Strategy Leader of the Year. Karen has a unique perspective coming from both sides of electronic travel distribution, which enables her to pass on success to our clients.
With more than 15 years of experience in the tourism industry, Kristin has done everything from lead beer tours in Prague during grad school to run a successful sustainable travel company in India. She spent six years working for Booking.com in New York and Hong Kong as well as three years working as an account manager for the New Zealand Convention Bureau. Through these roles, she gained valuable experience in various facets of the hotel industry and in digital marketing. Kristin has a degree in journalism from Ohio University and is also a skilled copywriter. She is endlessly fascinated by the world around her and during her free time, you can find her traveling around the world, talking to people about travel, or dreaming about travel.
From equine and companion animal joint nutraceuticals and Big Ass Fans, to higher education and real estate, and finally recreational volleyball, axe-throwing, and bourbon, Morgan has explored many industries across her sales and marketing career! Since 2007 she has helped manifold businesses put their best digital footprints forward via social media management, content creation, copyediting, SEO, PPC ads, and operations and project management. After obtaining her Masters degree in 2019, Morgan became managing partner of a small digital marketing agency. In her spare time she is a passionate bruncher and avid reader, loves to explore beautiful backroads and historic properties across Kentucky, serves two local nonprofits, and relishes every moment spent with her husband, daughter, and two sweet fur babies.
Job Titles:
- Director, Digital Marketing
Nicole brings to the table many years of experience in managing operations, an analytically driven mind, a large sense of humor, and certifications in Google Adwords and Google Analytics. Nicole is the primary driving force behind our enhanced workflow models, and keeping a client centric focus throughout the team. Nicole serves as a key liaison between leadership, the team and client relations to maintain the high standards of Maple Tree and continued optimization of our support.
Patrick is a recent graduate of Grand Valley State University with a major in Advertising and Public Relations and a minor in Hospitality and Tourism Management. Prior to his college life, Patrick actively participated and competed in the DECA program in the Hospitality and tourism category. During his time in DECA, he achieved 3rd in the State for his presentation mastery and competed in the DECA Nationals in Nashville, Tennessee. At Grand Valley, he developed a focused interest in SEO and data-driven advertising. During his undergraduate life, he worked on several case studies for businesses as wide-ranging as wedding salons, wolverine boots, and a museum. His entry into the professional work world is kick-started by his boundless energy and enthusiasm. Patrick is passionate and driven in communicating the value of a properly established marketing strategy.
Rachael is a highly analytical, result-oriented, and forward thinking professional who has a proven background in analytics, strategy, and business operations. She has a keen eye for details and is passionate about performing deep-dive analyses to identify emerging trends, pain points, and opportunity areas that influence decision making and business optimization.
Roger is a relationship-driven entrepreneur with a keen eye for business innovation and a knack for strategic long-range planning. His extensive experience has led to significant increases in revenue and customer acquisition for client companies across industries including hospitality, automotive, real estate, and multi-location retail.
Job Titles:
- Director, Paid Media & IT
Tabitha has spent over ten years in the digital marketing industry. Starting with building HTML based websites in the early 2000's, she has since built hundreds of WordPress websites for a variety of clientele. Certified with Google to manage their more popular tools, such as Analytics, Tabitha takes pride in working to assist all sizes of companies to perfect their strategies. She specializes in Google SEO, budget planning, AdWords, and overall digital marketing management.