FOUR - Key Persons
Job Titles:
- Business Development and Supplier Relations
A 22 year Automotive Veteran, Huw was Co-Founder of Gordon Murray Design and lead the company's Business Practices and Business Development, for 7 years. In 2014 he founded a consulting business in Rio de Janeiro, Brazil, specializing in the Automotive Sector and General Business Strategy Development. Now back in the UK, Huw founded a specialised Skunkworks division for Tata Motors, focused on Data exploitation, Mobility, Connected Vehicle and new Tech based business models. In 2019 he joined Group Lotus as Director of Future Technology and Strategic Partnerships and was responsible for brining new Technology into Group Lotus. In 2021 he founded Vision Advisory Limited a company that guides and supports businesses through a transformational phase of their lifecycle. Vision Advisory offers services of Capital Advisory, Fund Raising, Exec-Board Composition, Commercialisation Strategy, Business Development and Sales.
Job Titles:
- Global Fleet Specialist, Alternative Powertrain Specialist
Michael has spent 31 years at UPS. He has worked in different capacities spending time in operations, industrial engineering and automotive engineering. Michael led the UPS "Rolling Laboratory" efforts for seven years as the Sr. Director of Engineering & Maintenance Worldwide. During that period UPS increased the Alternative Fuel Fleet by 3000% with various technologies Worldwide. He was also responsible for technical vetting of strategic investments for UPS in various technologies and vocations. For 10 years he worked in California as the Region Automotive Engineering Manager and has a clear understanding of the environmental concerns in that state. Michael has led efforts in alternative fuel projects and technology development for the domestic fleet and recently for the international fleet. These projects include compressed natural gas, liquefied natural gas, propane, electric technology, hydrogen fuel cells, and hybrid vehicle development including both hybrid electric and hydraulic hybrid technologies.
Myke Penfold is the Founder and CEO of FOUR|8 Commercial Limited. Myke is the visionary driving force behind the company, drawing from a lifetime of experience in the global automotive industry. He has worked extensively in North America, the UK and Europe, as well as gaining valuable experience and relationships in the Asian and the Middle East markets. Myke has a strong Strategic Branding and Marketing acumen and a hands-on managerial skill-set, taking projects from the conceptual planning stages through to physical execution and validation of results, in both the automotive and motorsports segments. Myke has experience with developing vehicle launch strategies and execution, as well as the development and management of annual advertising and marketing campaigns. He also has successfully managed major event marketing and sponsorships such as TV shows and the Olympic Games, negotiating agreements and exploiting the ‘property' for maximum returns. Myke has worked with small iconic car companies and large mass-market, multi-national OEMs, during which time, he has had the opportunity to meet and assemble a strong team of like-minded automotive experts who are now joining him on this mission. This team will drive the business forward and help to ensure its success.