BERA

BERA set out to revolutionize the way brands track and measure the financial implications of brand investments. Our software bridges the gap between marketing and finance to create a company snapshot that is both deeply granular and widely comprehensive. You not only track brand momentum, but make business decisions informed by a sharp predictive understanding of where your brand needs to go... Brand leaders and finance teams use BERA to deep dive into changes in brand equity-comparing their brand performance over time by segment, geos, competitors, and even against admirable external brands. BERA returns actionable insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value... Access real-time insights, 5+ years of historical data, and 130+ brand metrics to quickly learn which factors, audiences, and marketing scenarios will strengthen your brand's relationship across different audiences and ignite brand consideration,..

Primary location: New York United States