HOO KOO E KOO

Just north of San Francisco, at the foothills of Mount Tam, lies the Hoo Koo E Koo trail. Named for the indigenous Hoo-Koo-E-Ko tribe, the name roughly translates to: this is us: people. In 2015, Matt Cyrankiewicz set off on a casual 2-hour stroll in the mountains. It turned into a grueling 75-hour journey, with the sun setting as he reached the summit. Meandering through the pitch-black woods, he stumbled across a lit trail - a beacon amid the darkness. You can guess its name. A year later, after a hostile takeover of his previous company, Matt started HOO KOO E KOO as a path back to light from the metaphorical darkness of subpar work environments and extractive agencies. HKEK has been remote from day one, and we pride ourselves on prioritizing people, the planet, and meaningful work over the insatiable lust for endless economic growth. Today, HOO KOO E KOO is a global brand and digital product studio that helps category-defining businesses create a better future... We design for a..