IN THE KNOW FRAGRANCE DESIGN

In the Know consists of a team of olfactory nerds, the main being Ruchi Vaish. A self-taught Fragrance evaluator, mother, multi-tasking expert, diligent candle maker, expert chef, and avid traveler, Ruchi's ongoing affair with the fragrance industry began in 2011. This is the year she moved to Paris and began working with one of the largest and oldest producers of fragrances in the world. Her work then took her to helping major brands - like Avon, Estee Lauder, Oriflame, Botticario, L'oreal - develop and hone their India market Knowledge and strategies... In 2011, we began our story. We became the leading and only brand in India to provide end-fragrance solutions for like-minded companies and individuals who share our passion for market research, pure luxury, and a sense of humor to deal with it all... We help individuals and brands to find their unique identity through fragrance. We design personalized signature frangrance which is manufactured by care and expertise.

Also known as: in-the-know