JODIS

Jo-Di's opened for business in October of 1970 on New Park Avenue in West Hartford Connecticut, by myself, Joseph DiFazio. I began installing FM converters and under-dash 8-track players in people's vehicles. The technology of the seventies left a lot to be desired, and left a lot of customers with equipment that needed frequent repairing. I hired a graduate of a nearby technical school, and that was the beginning of the Jo-Di's Service Center. During the slower months of winter I would approach the local car dealers about pre-loading some of their vehicles with 8-track players and speakers as a way for them to make extra money and better serve their customers. News of this way for car dealers to add-on extra profit to their sale spread like wild fire. I began investigating other accessories we could add to the vehicle for the dealer and branched into rear window defoggers and seat belts. Dealers were driving their vehicles from everywhere to take advantage of this selling opportunity..

Primary location: West Hartford United States