KEVIN PORTELA

From strategizing cost-effective ways to reach ideal consumers for his clients to testing and monitoring data from ad campaigns, he believes that providing a white-glove, customer-centric approach to marketing is key to maximizing results. Portela often places himself in the shoes of his customers to predict consumer behavior and market trends. Once he defines value propositions that serve his target consumer's needs, he works to create funnels that combine different media channels to help him reach his objectives-whether through social media, search engine marketing, emails, or more... Because marketing is an ever-changing industry, Portela always applies new trends to his current role by starting small and focusing on loyal consumers. To him, consumers that are loyal to a client's brand are essential to gaining organic feedback that determines the potential success of a new campaign.