LOYALTY NOW - Key Persons


Anurag Vasisth - CEO

Job Titles:
  • Co - Chair
  • Group CEO
Michelle brings over 15 years of experience in the communications sector, specialising in B2B technology. With expertise in strategic planning, crisis support, and integrated marketing campaigns, she is dedicated to creating impactful programs that yield tangible results.

Christopher Carroll

Job Titles:
  • Co - Chair & Chief Project Officer
Anurag co-leads the board and leads the Loyalty Rewards International (LRI) group of companies. A senior executive with over 25 years of experience across Fortune 500 companies and start-ups in loyalty technology, fintech, paytech and travel tech industries, Anurag brings expertise in all major verticals of the payments, loyalty and rewards value chain.

Michelle Taylor - CCO

Job Titles:
  • Chief Communications Officer
Robert, a key investor and a board member based in the US, brings over 30 years of experience in design, manufacturing, marketing, wholesale, and retail. He enriches the board with an "outside-in" perspective, along with supporting international expansion.

Robert Bramble

Job Titles:
  • Non - Executive Director