MIKADO INTERNATIONAL - Key Persons


AMI KADAKIA

Job Titles:
  • MEDIA BUYER
After having done her bachelor's in mass media and majored in the field of Advertising from Mumbai University in 2005. Ami has over 15 years of experience in international media planning, media buying and strategy development. Having worked in UK with various multicultural agencies as Media Planner Buyer and as a Head of Media across various clients in the field of Finance, Telecommunication, Travel, Lifestyle, Pharmaceuticals, Fashion and TV Channels, where she helped launch the brands across various markets like APAC, USA, UK, and South Africa. Passionate about working with numbers, data and the love for negotiations and getting the best deal for the client, Ami now has joined MIKADO as a Media Buyer. She will be working on client Media Plans and buying strategy across various states. She can fluently speak English, Gujarati, Hindi and Marathi. She loves dancing to Bollywood songs, cooking and wants to eventually go on a World Tour with family. She loves to make new friends and connect with people around the globe.

BRITTANY TRAN

Job Titles:
  • DIRECTOR
  • Brand Strategy Leader
  • Director of Account Strategy & Editorial
Based in Los Angeles, Brittany is a Brand Strategy leader recognized for building startups and leading impactful pro-social initiatives. Recognized by Forbes and Yahoo!, she is known for her approach to brand development and team leadership. Brittany possesses a broad skill set covering filmmaking, entertainment, media, and agency work. Brittany has committed her career to diversity and inclusion, bringing a wealth of experience in AAPI and multicultural marketing. Brittany is currently the Director of Account Strategy & Editorial at MIKADO International. Her previous stints have been as Head of Brand & Experiential Officer at Saigon Broadcasting Television Network, where she led the development and launch of their streaming platform, helping SBTN become a pioneer in diasporic Vietnamese television. She also worked at Netflix as an International Originals Producer, leading creative strategies for Asia Pacific Original content. Apart from her corporate roles, she has run a creative agency and partners at two brick-and-mortar restaurants. Brittany currently sits on the board of the Asian Business Association Los Angeles, continuing to champion multicultural marketing initiatives and ensuring every campaign she touches is as inclusive as it is impactful. Brittany is a mother of one child, a wife, and she is fluent in both English and Vietnamese languages.

Daniel Yepes

Job Titles:
  • DIGITAL & SOCIAL MEDIA DIRECTOR
Daniel earned his BA in Business Administration from the Universidad de La Sabana in 2018, where he then went on to complete a Master's in Strategic Marketing from CESA in 2021. Daniel began his career working as a Marketing Coordinator for an advertising agency in his native Colombia, before going on to serve as Head of Digital & Media for Decathlon Colombia, where he spent 3 and a half years managing digital marketing growth across multiple channels including social media, Google SEM, influencer and email marketing. At MIKADO, Daniel manages engagement, reach, and brand awareness for both organic and paid content, paid digital ads, influencer marketing, and programmatic campaigns. Outside of work, Daniel is an avid traveler who loves to expand his knowledge of different cultures through frequent trips and reading about anything that pertains to his love of multicultural communities. Outside of English, Daniel is also fluent in Spanish.

HARLEY CHOY

Job Titles:
  • ACCOUNTS & COMMUNITY PARTNERSHIPS MANAGER
Born and raised in Hong Kong, I've lived and worked across five diverse countries - Switzerland, Portugal, Hong Kong, the United States, and Canada. A native and trilingual individual proficient in English, Cantonese, and Mandarin.

Jeannie Yip

Job Titles:
  • VP Marketing & Operations
A first-generation immigrant who has been residing in the United States for almost 30 years, Jeannie is a seasoned marketer with over 20 years of experience working in advertising roles that spanned multiple industries including media outlets, corporate marketing, and advertising agencies specializing in CPG, telecom/healthcare services and financial/insurance industries for global brands and Fortune 500 companies such as Unilever, DISH (or Comcast), AXA Financials, and New York Life. At MIKADO, Jeannie uses her passion to help immigrants feel at home anywhere in the world to inform her role, where she formulates data-driven marketing campaign strategies to build brand awareness, drive new customer acquisition, and deliver a seamless and optimal user experience for partner brands. Outside of her working life, Jeannie is a true foodie who loves to cook new, global recipes for her 2 children, a boy, and a girl. Jeannie was awarded the Distinguished Service Award in 2007, which she credits for keeping her motivated and enthusiastic about the work she pursues. Besides English, Jeannie is a native Chinese speaker (both Mandarin and Cantonese) and can write in both simplified and traditional Chinese.

MARIA JOSE LUPERDI

Job Titles:
  • MARKETING PROJECT MANAGER
Maria Jose, a native of Peru, has called the United States home for nearly 20 years. With a Bachelor of Science in Communication, specializing in Advertising from Florida International University, and an MBA in Digital Business from EU Business School, she has honed her expertise in marketing and communication. Maria Jose began her career at Telemundo Network, part of NBCUniversal, where she excelled in developing omnichannel strategies and crafting engaging social media content targeting Hispanic audiences in the US. Transitioning to the fintech sector, she led multicultural campaigns for minorities across the US, Latin America, and the EMEA region. Fluent in English and Spanish, Maria Jose focuses on campaigns for US Hispanic brands at MIKADO, reflecting a commitment to cultural understanding and excellence in marketing and communication. Outside of work, she enjoys photography, travel, and kayaking, balancing her professional success with personal passions.

MONIQUE WOOLACOTT

Job Titles:
  • Canadian Artist
  • CREATIVE MANAGER - PRINT & DIGITAL
  • Their Creative Production Artist
Monique is a Canadian artist. She has over 20 years of design & production experience with a Certificate of Design from the University of Emily Carr. Monique has worked freelance as a Senior Designer & Production Artist mainly in the Natural Health industry for companies such as: Natural Factors Vitamins, SISU Vitamins, The Natural Products Group Ltd. (a design firm catering to US based natural health product companies), and Garfinkel Publications. She has experience in branding, websites, marketing collateral, annual reports, packaging, illustration, social media and more. She recently moved back to Canada after spending 7 years in Mexico running a dog rescue while working remotely. Monique joined MIKADO as their Creative Production Artist where she continues to use her design and technical skills to ensure everything goes to press correctly. Outside of MIKADO, Monique enjoys her side-line business creating pet portraits. She is a vegetarian who loves all animals, nature, walking, wildlife photography, illustration of all types, travel and making new friends.

NEHA RATHI

Job Titles:
  • Expert in Social Media Marketing
  • MANAGER - EDITORIAL & INFLUENCERS
After completing her Bachelor's in Engineering in Information Technology, Neha pursued her Master's in Media and Entertainment from Welingkar College, Mumbai. Building on her academic achievements, she continued her education with a Postgraduate Program in Digital Marketing from Columbia Business School in 2022. Presently, she is pursuing a certification in Strategic Brand Management from MICA Institute. With over 8 years of experience, Neha is an expert in Social Media Marketing, Influencer Marketing, and Brand Endorsements. Her expertise lies in conceptualizing digital content and intellectual properties for brands, collaborating with influencers and celebrities across diverse categories.

Rami Awad

Job Titles:
  • ART & 3D MOTIONS CREATIVE DIRECTOR
With over two decades of experience across different countries and cultures, Rami visualizes and brings any story to life with his outstanding motion graphics, 3D lighting, and motion chopping skills. He has spent his time working on big and small clients such as: Marvel Studios, Aramco, Lipton, Mercedes-Benz, Saudi Post, Tecno Mobile, GreenBerry Coffee and The Saudi Investment Bank. Rami is always on the move to take any design to the next level. Outside of work, Rami is an avid Star Wars and Star Trek fan and enjoys playing squash in his free time.

Sandrine Vohra - CEO

Job Titles:
  • Chief Executive Officer
  • Chief Growth Officer
Born to an Indian immigrant family in France, Sandrine graduated with a degree in International Management from the ESSEC Business School in Paris and went on to earn her MBA from the University of Colorado, Denver in 2007. Prior to founding MIKADO International in 2010, she had the distinct honor of working in marketing and leadership roles for global organizations such as Merrill Lynch and Dish Network in various countries including France, Germany, India, and the U.S. where she successfully developed and executed multi-channel marketing campaigns. Throughout her personal and professional journeys, she has helped raise awareness about minority representation and is actively championing the #DiversityIsNow movement. Sandrine's passion for diversity and her work at MIKADO has earned her notable accolades as an authentic ambassador of the empowered ethnic woman. In 2019, she was recognized as one of 50 outstanding Asian American leaders. When Sandrine is not strategizing the next big international multicultural campaign for global brands like Unilever, Lipton, Knorr, Xfinity/Comcast at MIKADO or creating an inclusive, responsible and supportive work environment for her peers (a diverse group including working mothers) to excel in, she is busy being a mother to two beautiful girls. She is a self-confessed foodie and a regular contributor to wine and culture blogs. In her spare time, she enjoys sampling cuisines from the vast assortment of restaurants Denver has to offer and exploring the history behind the various wine regions of the world. Sandrine is fluent in four languages - French, German, Hindi, and English - and is currently learning Spanish and Sanskrit.

SHWETA SURATKAR

Job Titles:
  • DIRECTOR: ACCOUNTS & COMMUNITY PARTNERSHIPS

Siju Mathew

Job Titles:
  • DIRECTOR
Siju graduated with a MBA in Management Studies from the University of Mumbai in 2009, and recently went on to further his education by completing a Certificate in Marketing Analytics from the Virginia Dean School of Business, as well as a Certificate in Marketing Management from the University of Toronto in 2020 and 2021 respectively. Siju has over 12+ years of experience in developing media solutions and marketing campaigns across multiple industries, including, media, agency, and real estate. Prior to joining the MIKADO team, Siju served as Account Director for the Walt Disney Company, where he was focused on generating revenue for both broadcast and digital through forming strategic partnerships with some of the world's leading sporting establishments. His other past roles include consulting for Fortune Global 500 companies such as Procter & Gamble, Unilever, L'Oreal, Castrol, Nissan Motor, Volkswagen, Audi, Fiat Chrysler Automobiles, Mondelez International, and McDonald's, to name a few. At MIKADO, Siju works as the South Asian and MENA Market Strategist, where he develops and executes media strategy, planning, and buying, and also leads client communications for some of MIKADO's largest partners. Outside of work, Siju is a self-confessed film and sports fanatic and a die-hard Red Devils fan.