NBAX

NBAX was commissioned to work with Adidas on their online sneaker campaign. The design which NBAX created and presented to Adidas was directly and distinctly inspired by their newest product. The Adidas Tubular line uses a new sole technology which the company wanted to be reflected in the design of a standing structure. The campaign... NBAX worked with the Doppelmayr Garaventa Group to investigate the potentials of a ski resort with more than one function; one in which the change in use was not achieved by moving parts but simply by entering the space from an opposite side and changing seasons. This shifting space hierarchy produced a completely different reading of the program. The results of this project could be applicable to the way in which humans utilize and inhabit different structures in winter versus summer... Our firm's expertise in creating landmark architecture in the mountains, on water, in nature, and in the city is unrivaled. We understand the unique challenges and..

Primary location: Hangzhou China